CM – Cooperation between Microsoft and Rubric extends the pitch on the subject of data protection in the channel


The strategic alliance between Microsoft and the data management player Rubric should benefit the respective channels of the provider and give resellers the opportunity to present a uniform solution.

The agreement between Microsoft and Rubric included an equity investment by the software giant, would cover go-to-market activities and engineering projects while the two work on rolling out zero-trust data protection solutions.

From a channel perspective, there are many who work with both companies, and those who work with both vendors, will benefit from the fruits of the partnership and give the respective reseller bases the opportunity to bring the solution to market. maintain relationships with both vendors.

« Insigh t strives to provide our customers with solutions that make optimal use of their data in increasingly different environments, extensive databases, storage modalities and more, ”he said. « This is why this deepening partnership between Microsoft and Rubric is so effective for mutual customers – they want to implement cloud-first strategies more seamlessly, protect data and recover quickly and efficiently from rising ransomware and cyber security threats. » At the provider level, the rationale for the bond is linked to the changing customer landscape, with cloud migrations accelerating during the pandemic. The two companies will attempt to take over workloads from business-critical applications and data coming through a network attached storage system, and add automation and protection as that information gets into a Microsoft Azure environment.

“Customers from all of them Industries are migrating to the cloud to drive business transformation and growth, « said Nick Parker, corporate vice president, global partner solutions at Microsoft.

 » End-to-end application and data management is critical to business success , and we believe that the integration of Rubric’s zero trust data management solutions with Microsoft Azure and Microsoft 365 will make it easy for customers to advance their zero trust journey and their digital resilience. ”

The companies have one established relationship and are already supporting 2,000 joint customers worldwide with hundreds of petabytes of data already managed by Azure n. The vendors have reported growth in a number of industries including health, financial services, education and local government.

Bipul Sinha, co-founder and CEO of Rubric, said the company is already helping its customers protect data from issues like ransomware, and this strategic partnership would deepen his offering.

« Together with Microsoft, we offer tightly integrated data protection and at the same time accelerate and simplify our customers’ path to the cloud, » he added.

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