CM – Cows go to the cloud: The Indian dairy sector is changing with technological innovations


Since the days of the white revolution, the Indian dairy industry has made great strides and has developed significantly. As in any other industry, technology has helped the sector and its stakeholders in a variety of ways. But the capacities that private dairies have created in the last 20 years are greater than the capacities that the cooperatives have built in over 30 years. The Indian hinterland and the farmers in the countryside are also still disorganized and urgently need technological interventions. However, due to the proliferation of dairy tech startups, the Indian dairy sector is slowly and steadily changing.

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With around 90 million dairy farmers, the Indian dairy market reached a value of 11.357 billion rupees in 2020 and is expected to have an annual Growth rate of 4 to 4.5 percent growing.

An economic survey estimates that India’s milk production capacity has increased by 35.61 percent in the last six to seven years to 198.4 million tons in the period 2019-2020, which is an increase of almost 6 percent compared to 2018-19. It is now estimated that dairy farming and livestock farming contribute 4.2 percent to India’s GDP.

A look at these numbers makes it clear that dairy farming in India is still a profitable endeavor and for companies, be they large or small businesses , generate constant income.

Take the example of IIT alumnus and Intel ex-manager Indukuri, who quit his job and opened Sid’s Farm in 2012. Today Sid’s Farm, based in Shabad, Telangana, has expanded its operations to 120 employees and has an annual turnover of. scores Rs 40 crores. It delivers milk to nearly 10,000 customers every day.

Put simply, the young people of this generation who are now entering the dairy and farming arena are changing the way these industries have operated in the past. And modern agricultural technology solutions are playing a key role in the development of these Indian farms and dairies of the new age.

Today, thanks to the advent of related technology that has drastically changed the way Indian farms and dairies work, farmers no longer spend hours trying to to milk each cow individually by hand. In the past few decades, such technological advances have enabled dairy farmers to improve the daily quality of life of their herds as well.

According to the Ministry of Food Industry, private dairies have created more capacity in the last 20 years than the cooperatives have in over 30 years have built. It’s all due to the advanced high-tech setups in private farms. Which suggests that development is proportional to technology adoption.

Neeraj Mittal, Director at Mr Milk by Mittal Happy Cows Dairy Farm, says that adopting the technology is essential for them to improve their operations.

“Using technology has definitely helped us grow faster. The technology has also reduced our reliance on manual labor, and especially during the pandemic, the technology helped our delivery process run smoothly, ”he assures.

The Mittal farm in Maharashtra is fully equipped by Swedish technology brand DeLaval, who planned and installed the technology on the farm for them. Your software partner is the Indian dairy tech startup Mr. Milkman. “Technology has been of great help to the dairy industry and at Mittal Dairy Farm,” he says, believing it was all because of the automated processes on the farm that they and other farms like them could keep going the entire time Pandemic.

Using the example of his own farm, which is fully automated, he tells us about the processes in which dairy farms use technology: “We use an automated milking system, through which the milk is delivered directly in the milking parlor at a certain temperature is stored packed in milk cartons, which are recyclable and environmentally friendly. We keep the delivery process going through our software; This enables us to guarantee our customers that our products will be delivered on time. In addition, our app is extremely user-friendly. Our customers can order and pay directly in the app, ”he clarifies.

Hatsun Agro, a leading private dairy label that already has 18 processing units, recently added a 19th fully automated milk processing plant in Solapur (Greenfield Dairy) imported equipment from Germany. According to an official, the facility will process 6 lakh liters of milk per day (LLPD).

In addition, the establishment of this facility will facilitate the integration of dairy farmers into the mainstream network and increase the incomes of over 75,000 to 90,000 dairy farmers in Maharashtra .

But not only cooperatives, private or large farms are technically versed, but also small dairy farmers rely on modern dairy methods.

A small dairy farm owner, M. Sharma, who has over 30 cows of a native breed in Greater Noida , says: « Technologies have the potential to change the way we manage cows. »

Sharma milks his herd with a herringbone milk stand, which not only saves time, but also saves manpower and money and enables them to monitor the freshness of the milk. Sharma believes that its business has grown significantly since its inception and that it now supplies at least 50 customers with unadulterated A2 milk and dairy products.

“I believe technology is present in all aspects of the dairy farm. From feeding to milking to herd tracking. Today’s technological solutions are more advanced and allow us to better manage our farms and animals. This reduces disease losses, increases longevity and improves animal welfare, ”he adds.

In another case, Akash Patil, owner of the Motake dairy farm in Maharashtra, uses technology to monitor the health of his herd of cows . In his opinion, using technology-based tags removes the labor, manual intervention and guesswork in determining the heat and health status of an individual cow or group, which has only increased the value of its earnings.

This suggests that technological Interventions in dairy farms not only make their lives easier, but also increase farmers’ incomes, which is the ultimate goal of the government by 2022.

Experts also agree that the industry is hardly affected by the pandemic, especially through technological intervention was affected. In fact, it made the crisis an opportunity in many ways – there was more SMP production, it helped formalize the dairy sector, and players went online.

According to FAO data, India’s milk production reached 195 million tonnes in 2020 , an increase of 2.0 percent compared to 2019, supported by the sustained increase in dairy herds and the improved feed and feed availability due to favorable monsoon rains (June to September).

When the consumption and sale of dairy products took a dip, they did Cooperative model and private companies in India did everything to protect milk producers.

They continued to source milk, which led to oversupply, and sent it to drying facilities for the production of skimmed milk powder. This is actually a whole new gamut of technological processes (pasteurization, heat treatment, drying and more) and can be seen as a different industry within the dairy sector. However, we can say that the rapid mobilization of the network of village co-operatives has facilitated the growth of milk production.

In what appeared to be a record production of skimmed milk powder, India doubled its production in just a month and a half during the lockdown. The NDDB figures show that the supply of milk powder was 70,000 tons on March 15th.

On the flip side, the disorganized dairy segment has been severely reduced due to online activity and heavy reliance on technology in the dairy business.

“Immediately after the lockdown, there was a clear and rapid shift in milk collection from the informal to the formal channel at farm level, with farmers delivering more milk to the organized collection centers of private companies and cooperatives. The informal milk market almost completely disappeared from April to June 2020 and is trying to regain its market share. But even before COVID-19 there was a movement towards organized dairy markets, which was more pronounced during the pandemic. ”

The dairy industry has adopted various new methods and methods in response to the changing trends sparked by the pandemic Processes adopted and converted to them, including major technological interventions.

To sum up, consumers’ emphasis on quality, safety and hygiene led farms to implement technological solutions for their customers, those from home working out. These changes were implemented from the shop floor to the management level and included the introduction of online payment, e-commerce and e-logistics solutions.

In the meantime, many companies have established new business channels and partnerships with start-ups for retail and the Online delivery like Bigbasket, Milkbasket, Supr Daily and others closed. In fact, dairy companies are trying to increase their engagement with QSR chains that have sophisticated online and take-away business models. Take Domino’s India, for example.

Another emerging trend is sustainability, where stakeholders work together. Farmers are now continuously striving to implement sustainable processes on their farms, be it in cooling the milk, in packaging or in reducing spoilage. This is forcing farms to partner with innovative startups.

“Technology will play a critical role in improving sustainability through data collection, analysis and the implementation of tools that maximize the benefits of the chain, starting with the dairy farmers can. Stellapps, Promethean Power and Inficold are some of the companies that are working on this concept, « says Mudgil in the Rabobank analysis.

In the meantime, it is important to note that the Indian dairy industry, unlike the West, is very disorganized . This means that around 60 percent of excess milk is processed by the unorganized sector (milkmen), while the remaining 40 percent is sourced from the organized sector, consisting of dairy cooperatives and private companies. In developed countries, around 90 percent of surplus milk is handled through the organized sector.

According to experts in the field, technological advances have been minimal due to the very disorganized nature of the sector. In fact, the lack of technological acceptance has created a number of other problems for the sector.

Some of these challenges are – high waste and inconsistent quality and quantity of milk for many smallholders.

According to estimates by the Indian Chamber of Commerce and Industry (Assocham) and MRSS, about 3 percent of the milk produced annually is wasted.

The volume of waste, coupled with the increased demand for dairy products, could hamper India’s plan to produce around 300 million tons of milk by 2024. </ Furthermore, the average milk yield of cows in India is lower than that of their American counterparts – 1,248 kg milk per cow per year compared to ~ 10,000 kg milk per year. Indian dairy farmers need to increase their production and focus on reducing waste in order to achieve their goals.

“The Indian dairy industry is mainly based on the collection module as farmers cannot manage larger herds. People now prefer milk from a single source to ensure its hygiene and quality. With the right technology, small dairy platforms can expand their operations and assure customers of the purity of their milk, ”says Mittal of Mr. Milk. In his opinion, this will help the sector curb milk waste.

At the same time, India, even if it is the largest milk producing nation, does not have high milk productivity due to its large livestock.

« One of the bottlenecks that Hindering milk productivity growth is the lack of a technology-based production system in rural areas. ”According to him, 80 percent of Indian cattle belong to farmers with herds of up to four animals with little automation and infrastructure. In addition, the herd’s poor genetics also result in poor milk yield.

According to the National Dairy Development Board (NDDB), the demand for milk and dairy products will rise to 266.5 million tons by 2030.

This is of the growing urban population, a growing middle class with high disposable incomes, and consumers looking for healthy food. The advent of COVID-19 has also triggered a change in the consumption pattern of dairy products such as curd, paneer, ghee and other types of cheese.

However, the supply side of this challenge to meet this ever-growing demand has not yet grown.

According to Kini, the demand for milk in India is growing by 6 percent annually, but the supply is only growing by 4 percent. “To meet the growing demand for milk and to ensure that India is independent when it comes to milk production, it needs more productivity. Therefore a second white revolution is needed. The gap between this supply and demand can be bridged by adopting innovative dairy farming practices, ”he says.

In addition, most of India’s dairy presence remains in rural areas where there is a lack of continuous and reliable electricity supply. Here, milk cooling is one of the biggest hurdles for farmers.

Experts like Shridhar Mehta, director at Prompt Equipments, a dairy technology company based in Ahmedabad, say: “I understand that most milk collection centers also have no refrigeration infrastructure such as refrigeration centers, cold chains or bulk milk coolers. Which can be a big challenge for you. While solutions for instant cooling of milk are available, we just need more efforts to increase their acceptance. ”On the other hand, according to Mehta, it also offers a great opportunity for the dairy segment.

According to the According to the National Action Plan of the government, 880,000 blast chillers will be needed for milk in India, which corresponds to an opportunity of 3 billion US dollars.

The aim is to increase this proportion to up to 10 percent. Another goal is to double the processing capacity from 53.5 million tons (MMT) to 108 MMT by 2025. In its roadmap for 2025, the government is also aiming for an increase in added value for the dairy sector from 23 percent to 40 percent.

India’s export of dairy products to the world was 51,421.85 MT worth Rs. 1,341.03 billion US Dollars or $ 186.71 million in 2019-20.

Milk is intentionally or accidentally contaminated during the production and processing of milk. First and foremost, milk adulteration is an economic act aimed at generating additional income. However, the main reasons for the adulteration are the demand and supply gap, the inability to meet urban demand, the inability to purchase milk, the lack of a systematic approach to milk production and the desire to extend the shelf life of milk.

There have been numerous reports of adulterated milk in the past and the government is now addressing such issues.

However, stakeholders agree that technological solutions can help alleviate all the challenges facing the dairy industry. Digitization will play a decisive role in making the transformation possible.

Digitization will have profound effects on the “milk production” segment in the value chain. In India, the dairy industry is disorganized, so technology penetration is relatively low; In the past five years, however, numerous start-ups have emerged in this area. These companies aim to increase farmer productivity and reduce waste.

One of the key areas where digitization can have a significant impact is cattle farming. Farmers can track cattle feeding patterns and monitor their health using IoT and advanced analytics. This should increase the productivity of the cattle and the milk yield. However, cattle monitoring with AI-based solutions is still in its infancy in India, as only a few companies offer this service.

Prompt Equipments is a pioneer in this field. Over the past 27 years, the company has brought a number of innovative products and solutions to market that ensure transparency and quality in the milk supply chain. Some of their products include iSmart milk analyzer, milk procurement software, a collection system, cooling solutions, Farm365 management apps, etc.

Mehta says, “Milk is a long way from cow to consumer. Prompt’s innovative products and solutions cover the full spectrum of farm management solutions, milk collection systems and milk testing equipment to ensure the quality and purity of the milk is maintained every step of the way. ”

Last year they partnered with IIT Mumbai teamed up to invent a portable belt called “BovSmart”. The belt uses AI and the IoT to monitor cattle breeding and send timely alerts to farmers.

« It’s a portable animal that is a convenient, non-invasive IoT solution that can be used by the timely detection of the start of the cow’s oestrus cycle was developed. It was developed using a specialized algorithm and is designed to provide actionable warnings that ensure timely breeding with a high success rate. The software leads to improved agricultural productivity and better animal health, « says Shridhar Mehta, Director, Prompt.

Mehta adds: » Our efforts are focused on combining business intelligence and digital innovation to bring the Indian dairy industry to improve. Dairy farmers are at the center of our innovations and we are proud that we have been able to improve the lives of many farmers over the past 27 years. ”

Stellapps Technologies, another dairy company, digitizes and enables traceability of the supply chain for dairy companies. Their solution, mooOn, is similar to Prompt’s in that it helps maximize cattle productivity and herd management through a portable device and app. With the IoT and sensor-based SmartMoo cloud, they have digitized cattle health, milk production, milk procurement, milk testing and cold chain management.

Last year, Stellapps launched MooPay, a direct payment platform for milk processors and cooperatives. This service leverages Stellapps ‘entire portfolio of products and services to facilitate instant payment to dairy farmers’ existing bank accounts and help them receive their actual payments promptly. In a recent development, a Bangalore-based start-up signed an agreement with India Post Payments Bank (IPPB) to digitize the milk milk sourcing value chain and promote banking facilities in milk collection centers.

Another start -up in this area is Bodhishop trying to solve the problems of adulteration as well as other problems.

The founder Rajas Paranjpe says: “Everyone is talking about adulteration of milk, but nobody cares why this adulteration happens . As a start-up, we faced this challenge and stepped in to find out the cause of the falsifications. After careful research, we found that the selling price of dairy products, traceability and over-reliance on technology (laboratory tests, reports, etc.) are some of the main reasons for adulteration. « 

 » We started visiting farms regularly, watching the cows, the process of making dairy products, the packaging and the basic philosophy of the farmer / seller who sold these products. In addition to requiring regular laboratory reports, we have set strict parameters (no hormone injections, no formalin, etc.) that must be adhered to with every food product. The farmers just have to keep making the best products without any adulteration, ”he continues.

The physical inspection of the farm and the subsequent process is an important service that Bodhishop, as an e-commerce platform, offers its customers. In addition, Bodhishop supports sellers or farmers in selling, marketing and shipping their branded products worldwide.

Paranjpe tells us: “Some of the greatest challenges farmers face us are sales, marketing, branding, Packaging and logistics, as organic and A2 dairy products are expensive. Because such products are free from preservatives and chemicals, they also have a short shelf life. Bodhishop offers 100 percent support for free storage, free marketing, free packaging training and shipping to Gaushalas. ”

The start-up offers farmers storage options at no extra charge. As soon as they deliver the products to the warehouse, it takes over the final packaging, sales and logistics from there.

“We are working on securing these products at no extra charge for transport and the necessary export regulations. This way, farmers can continue to focus on production while we enable them to sell through our platform. We have also introduced all of our farmers to the latest technology for packaging glass bottles called Airpack, ”Paranjpe informs us.

Currently, Bodhishop has 8 Gaushalas listed on his website. While working with 4 other Gaushalas for their export incubator program and feed campaign. They have many more plans for the future: “In the coming year we would like to introduce more indigenous local products from different geographic locations, which will be managed by a separate verification and onboarding team. We also plan to create free training videos with experts showing farmers how to get started organically farming and making the highest quality cruelty-free dairy products that are growing in popularity in India and abroad, « he says.

The Dairy Sector India is still disorganized, but dairy farmers are aware of the impact of the digital transformation and the growth that comes with it. Covid-19 created a narrative for them too.

That is why the dairy sector has immense potential to bring the rural economy back on track. High-end technologies can change the dairy value chain by giving smallholders access to relevant knowledge, products and services at the right time. In addition, quality and traceability solutions can make India an export hub for dairy products, and data-driven dairy farming decisions could lead to building a smart dairy value chain.

It’s just that smallholders, whether in the country or in the City, need more support and guidance to go digital.

“India is still catching up with new technologies. However, there is enormous technological growth in the dairy sector, and with modern technology there is definitely more room for development in the future, ”says Mittal.

Although the introduction of new technologies and digitization in the industry is slow, it is gradually permeating the sector what leads to its growth. With dairy start-ups entering the market and bridging the gaps in cattle farming and the supply chain, the scenario is changing. The future of India’s dairy sector looks bright as digitization is expected to usher in a new era of growth.

Despite the pandemic, India’s entertainment and media sectors have shown remarkable resilience, says PwC

The country’s media and entertainment (ME) sector will grow the fastest globally in terms of both consumer and advertising spending, and will be an industry of over 4 lakh-crore-Rs by 2025, a consulting firm said Monday. The sector is estimated to have a compound annual growth rate (CAGR) of 10.75 percent over the next four years and will be an industry of Rs.4.12.656 billion by 2025, PwC said in a report.

« Despite the pandemic, the Indian entertainment and media sector has shown remarkable resilience, » said consulting firm partner Rajib Basu, adding that India will be the fastest growing entertainment and media market in the world in terms of consumer and advertising revenue / p> Technological advances and the deepening of internet access will continue to affect the way Indians consume content. He added that the appetite for localized content will increase and newer business models will emerge as well.

Despite the pandemic, TV advertising grew to 35.015 billion rupees in 2020 and will grow 7.6 percent to over Contributing 50,000 billion rupees to the total pie, it said.

Internet advertising is expected to grow 18.8 percent per year between 2020 and 2025 to over 30,000 billion rupees by the end of the cycle, it said .

The report added that mobile internet advertising revenue in India was 7,331 billion rupees in 2020 and will rise to 22,350 billion rupees by 2025, an increase of 25.4 percent.

However, it is estimated that by 2025 newspaper and consumer magazines will grow at a much lower rate of 1.82 percent to 26.299 billion rupees in 2020 due to the 2020 pandemic.

The Recover cash receipts and grow to 13.857 billion rupees by the end of 2025 with a CAGR of 39.3 percent, it said.

PwC added that the cinema industry, which has been badly hit by the pandemic, will return to pre-pandemic levels by mid-2023 / p> India’s total music, radio and podcast market revenue plummeted to Rs 4.626 billion in 2020 as the pandemic drained nearly Rs 522 billion from the country’s live music sector, it said.

All of the music -, the radio and podcast industry will grow 19.1 percent annually to reach Rs 11.026 billion in 2025, the consulting firm added.

Video games and esports revenues reached Rs 11.250 billion in 2020 and are expected to rise to 24,213 billion rupees in 2025, with an annual growth rate of 16.5 percent, it said.


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