CM – Essendon star James Hird takes on a management advisory role at the GWS Giants


Former Essendon coach James Hird has ended his AFL exile and has taken on a part-time advisory role at Greater Western Sydney.

Hird has been coaching Essendon in August 2015 as part of the infamous supplement The club’s saga has not held an official role in the AFL.

The Giants confirmed Tuesday night that they have appointed Hird as a leadership advisor, where the former Brownlow medalist will work part-time with the club’s senior and emerging leaders. </ Hird said he was excited about Leon Cameron and the players, and revealed how the connections within the club helped him secure the role.

« It probably actually came about through Matt de Boer, I had him got to know quite well through some work outside the club and he invited me to come down and have lunch with the players while the team was in Melbourne last year was, “Hird said.

“Mark McVeigh then asked if I would come and talk to the group about playing football in Melbourne, my experience at AFL and part of my life journey. It is good to hear for younger players, but also for older players.

“When I met Leon (Cameron), I had a lot of respect for him for a very long time, so I was really looking forward to having the chance to work with him.

« It’s a part-time position and a lot around the leadership group, but also around the aspiring leaders and to share my football experience and try to get them to lead and encourage this side of things and work hard on it . « 

Hird won two Premierships, a Brownlow Medal (1996), and was All Australian with the Bombers five times before retiring to 243 AFL games in 2007.

In late 2010, Hird was ahead of the AFL named Senior Coach for the Bombers in 2011.

In 2013 he was banned from Essendon for 12 months for his role in the infamous Supplement saga before returning to the role at the end of the 2014 season.

Hird then resigned as a bombers trainer in August 2015 when the bombers continued to struggle with the aftermath of the supplement scandal. His coaching career has stood at 85 games.

Giants General Manager of Football Jason McCartney said Hird has a lot to offer and expects his insights as a coach and player to be a valuable asset to the club this season. </ "An opportunity to work with James in a leadership advisory role in 2022, and given James' success in the game, we knew he would have a lot to offer our club," said McCartney.

« It is fantastic to have someone of James’ caliber join our program and work with our leadership group and the emerging leadership group.

« We welcome James’ insights from both his historic football career and his work in the business world. »

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