Michael B. Jordan apologized for choosing a controversial name for his rum brand J’Ouvert after Nicki Minaj accused him of cultural appropriation.
The 34-year-old actor went to his place on Tuesday Instagram story to explain himself after finding out that J’Ouvert is the name of a carnival celebrated on many Caribbean islands but has ties to 19th century slavery.
“I just want say on my behalf, &, my partners, our intention has never been to offend or harm any culture (we love the respect of &). “There has been a lot of listening in the last few days. Learning a lot of &, engaging in tons of community conversations. ”
Jordan then announced that his brand would change its name in response to the backlash.
» We hear you. I heard that & wants to make it clear that we are in the process of renaming ourselves, « he wrote. » We sincerely apologize to & and look forward to introducing a brand we can all be proud of. «
Minaj, 38, was among the countless social media users who called Jordan after unveiling his latest business venture earlier this month.
« I’m sure MBJ didn’t intentionally do what he thought was. » Caribbean people would find offensive – but now that you know, change the name & to keep & going. 🙏🏾🇹🇹 #jouvert, ”the Trinidadian rapper wrote in an Instagram post on Tuesday.
“J’Ouvert, also known as Jouvay originated in Trinidad with the Canboulay celebrations, a time when sugar cane fields were on fire and slaves were still forced to harvest the remaining crops before they were completely destroyed, ”the post says. “This event was re-enacted and male slaves were mocked by their masters. But after emancipation, the slaves mocked the masters who mocked them. The festival starts well before daybreak and goes a little further to the sun. «
The contribution continued: » It is the event that really starts the main street parade events of the Carnival on Monday and Tuesday in Trinidad. »
The embassy also stated that the celebration was « later adopted by other Caribbean islands when they experienced emancipation in different periods of history ».
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