CM – NHL signs 10-year deal with Sportradar – Department of Sports

T
he National Hockey League (NHL) would like to increase the commitment of the fans through partnerships with Sportradar and Clubhouse.

With the deal, Sportradar receives the exclusive distribution contract for the NHL data as well as the designation of the official betting data rights, the official streaming rights, the official media data law partner and the official integrity partner.

A press release on the partnership states that Sportradar, which has been the official global data distributor of the NHL since 2015, will distribute the league’s data to media, technology and sports betting companies worldwide.

As part of the agreement, Sportradar will use its « data-driven marketing solution » called Ad: s to find foreign betting partners and has the rights to provide a live stream of NHL games on digital betting platforms in legal markets.

As the official integrity partner of the league, Sportradar will use its Universal Fraud Detection System (UFDS) ver that monitors global gaming activity and trends to « proactively help protect and ensure the integrity of the competition ».

According to Sportico, the deal was discussed in August and said, although no details were given, exceeded the offer in the final stages of last year $ 250 million (A $ 332 million).

Carsten Koerl, Global CEO of Sportradar, said the expansion of the partnership will enable the league to expand its reach.

“This agreement truly highlights the global, multi-vertical, far-reaching capabilities of Sportradar’s technology solutions and reflects how we use data to Creating engaging, personalized experiences for our partners and customers, ”he said.

NHL Commissioner Gary Bettman also noted that partnering with Sportradar will provide the NHL with new ways to connect with fans.

“As the world’s leading provider of sports data for the media and betting industry, Sportradar has the unique know-how to provide our fans, who are extremely tech-savvy and constantly long for new and convincing opportunities for interaction, with statistics, insights and Provide video content. with our sport, « said Bettman.

 » The capabilities, versatility and global reach of Sportradar’s platforms and products help us provide fans, media and sports betting companies around the world with greater depth of data and an immersive game experience to offer, ”he said.

As a further sign of its commitment to growing fan engagement, the NHL has also announced a contract with the social audio platform Clubhouse, which will give fans direct access to before the Stanley Cup Finals the players.

The activation was designed to « bring the global community of hockey fans, players and insiders closer than ever » and enabled fans of the Montreal Canadiens and Tampa Bay Lightning to play at the Stanley Cup Final Media Day digitally to take part in discussions with players and moderators.

Clubhouse sports director, said Sean Brown; « There is no fan base like the NHL fan base, and we are thrilled to be kicking off this official partnership that sets a new standard for how major social audio leagues can network. »

 » We thank the NHL for taking the opportunity to bring the fans to the Stanley Cup Final Media Day and we look forward to a more exciting program in the months ahead, ”said Brown.

While Heidi Browning, Chief Marketing Officer The NHL, having said that the league-clubhouse collaboration will be « the first of many opportunities, » has not made any announcements of future plans.

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