The South Korean band first appeared on the cover of their “Future of Music” issue. The group – made up of V, RM, Suga, J-Hope, Jimin, Jungkook, and Jin – talked about everything from race and identity to their journey to fame while maintaining a humble nature and good humor.
For the cover shoot, the seven members only posed in Louis Vuitton. The French fashion house selected BTS as its youngest house ambassador last month, creating a legendary partnership that broke the internet. The Grammy nominated group will work with menswear art director Virgil Abloh and the entire luxury line to anticipate the anticipated campaigns, collections and more projects.« The labeling of what is male is an outdated one Concept, « said RM in an interview. “It is not our intention to break it. But when we do something positive, we are very grateful. We live in a time when we shouldn’t have these labels or restrictions. «
In another image for the article, the musicians showed the versatility of their style across a mix of brands. Suga modeled Givenchy shoes as did J-Hope and Jungkook, while Jin and V broke out their Prada shoes. RM gives way from the pack in an InstantFunk pair, while Jimin modeled Homme shoes with kind permission from System.
« We’re runaways, and we hit the American music market and enjoyed this incredible success … Now of course there is no such thing as a utopia more, « continues RM. » We also hope that the people in the minority will draw some energy and strength from our existence. Yes, there is xenophobia, but there are also many people who are very accepting. . . . The fact that we have been successful in the US is very significant in and of itself. “
BTS, which also has ties to Fila, has achieved cult status worldwide, bringing its members a number of hit charts in the US, endless sold-out arena shows and even the title » Time’s Entertainer of the Year 2020 « for example The news of the Louis Vuitton deal resulted in more than 3,000% increase in search engine traffic around the partnership, with the announcement being circulated on all social media around the world.
« I don’t think I ever really thought not to be part of that group, « adds Jimin at the end of the article. « I can’t imagine what I would do on my own. I think as I get older and grow my own beard, I would like to think that when I’m too old to dance, I’ll just end up with the other members I want to sit on stage and sing and deal with the fans. I think that would be great too. So I want to go on as long as possible. «
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