CM – Tiffany & Co. gives up the band and launches engagement rings for men

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« Enter the renaissance of men’s jewelry », writes GQ employee Samuel Hine in a play of the same name. He argues, and we agree, jewelry is gone everywhere. No, it is by no means new. Men have long worn jewelry, it’s just that now the lines out of bounds seem forever blurry. Men seem to be free to wear what they want as they should: pearl necklaces, hoop earrings, bulky braided bracelets and now the new men’s collection from a la Tiffany & Co., diamond coated engagement rings.

Tiffany’s first five diamond engagement rings for men – the Charles Tiffany Setting Collection – will be launched this month in LVMH’s own label’s flagship stores. (They are already available online, but orders must be placed through the company’s central customer service team.) The name derives from the founder’s ingenious invention in 1886, the first solitaire diamond engagement ring for women (also known as Tiffany Setting). 135 years later, the jeweler announces the brand new line that is rooted in « love and inclusivity ». According to one publication, it is an attempt « to pave the way for new traditions to celebrate our unique love stories and to honor our most cherished commitments to one another ».

Whether it’s serving the interests of same-sex and non-binary couples or appeasing the growing number of men interested in wearable jewelry, this is sure to be a first, and smaller manufacturers are sure to follow suit. Could we see a shift in consensus from simpler bands to more extravagant statement pieces? Probably not. Will more men entertain the idea? Absolutely.

All six iterations have a diamond in the middle. Available options are the round brilliant and emerald cut in up to five carats. On the former, the diamond is offset by a streamlined knife-edge band. For the latter, it’s on a band with beveled edges. A certificate is available at the time of purchase, stating the origin, the location of the cut and the polishing, the quality and the quality assurance of the diamond. Prices, which vary based on the cut, size, and carat, start at $ 19,000 and rise to $ 300,000.

Ref: https://www.gearpatrol.com

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