IKEA and the LEGO Group present BYGGLEK

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    Today is the official reveal for the storage boxes, titled BYGGLEK, that IKEA and the LEGO Group have collaborated on.

    On October 1, IKEA and the LEGO Group will launch BYGGLEK around the world. The new storage box range has already turned up at a branch of the furniture giant in Germany. It has taken two years of collaboration for the companies to get these storage boxes, which feature studs on the top to allow for play and customisation, to market.

    There are four products that will be available; a pack of three small boxes, two packs of bigger boxes and an exclusive LEGO set.

    “At IKEA, we always believe in the power of play. Play lets
    us explore, experiment, dream and discover,” says Andreas Fredriksson, designer
    at IKEA of Sweden. “Where adults often see mess, children see a stimulating
    creative environment, and BYGGLEK will help bridge the gap between these two
    views to ensure more creative play in homes around the world. Plus, the BYGGLEK
    collection match perfectly with other IKEA products, making it possible to have
    your children’s creativity becoming a nice and unique piece of decoration at
    home.”

     “BYGGLEK is more than boxes. It is storage and play intertwined,” elaborates Rasmus Buch Løgstrup, designer at the LEGO Group. “BYGGLEK provides families with a product range that helps create space for more play in their everyday – fuelling creativity, making it possible to have more fun together. It’s a possibility to play, display the cool creations and return to it to replay, remake, recreate or start over. BYGGLEK is all about endless possibilities, just like the LEGO System in Play.”

    To continue to support the work of Brick Fanatics, please buy your LEGO sets from LEGO.com and Amazon using our affiliate links.

    Graham is the Editor of BrickFanatics.com, with plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
    If you would like to get involved with Brick Fanatics, as a builder, writer or photographer – then please contact Graham at [email protected]



    SOURCE: https://www.w24news.com

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