Morgan Stanley mise gros sur le succès du casque d’Apple.

0

Morgan Stanley, an investment firm, has raised its price target for Apple to $190, citing the expected launch of a category-defining AR and VR headset. The firm predicts that the headset will dramatically expand the market and increase the Total Addressable Market (TAM) for such devices. Morgan Stanley expects the headset to have a significant impact on growing the market for AR/VR headsets, with the TAM reaching $100B by 2030 and over $500B by 2037. The firm also points out that in 2021, three times as many people surveyed said they would prefer to buy an AR/VR device from Apple than from their second-place choice, Google.

According to analysts, Apple is set to unveil its first new hardware category since 2016, the much-anticipated ‘Reality Pro’ AR/VR headset, at WWDC 2023. The headset is expected to be available in the Dec ’23 quarter, with builds ramping from 300-500k in CY23 to 3-4M by CY25. Morgan Stanley assumes a more conservative shipment ramp, with Apple reaching 3.4M shipments by 2026, implying a revenue ramp from $2.6B in FY24 to $8B in FY26. The firm predicts that AR/VR could become the next major ($20B+) standalone compute platform for Apple.

Morgan Stanley’s growth prediction is based on how Apple has historically driven TAM expansion in new markets it enters. The firm also notes that its prediction is based on the analysts’ « checks over the last two years, » which « show sharp increases in AR/VR venture capital activity, R&D quality and quantity, and corporate and consumer interest in the space. » The firm expects Apple’s headset to have a significant impact on growing the market for such devices, just as it did with the iPhone.

In conclusion, Morgan Stanley has raised its price target for Apple to $190, citing the expected launch of a category-defining AR and VR headset. The firm predicts that the headset will dramatically expand the market and increase the Total Addressable Market (TAM) for such devices. Morgan Stanley expects the headset to have a significant impact on growing the market for AR/VR headsets, with the TAM reaching $100B by 2030 and over $500B by 2037.

Vidéo du jour: