Adelaide Radio Rankings: Ben and Liam Top Breakfast FM, While Kate, Tim and Marty Lose Their Lead
Flybuys takes a step forward to become « Australia’s largest engagement data platform » with the launch of the Unpacked by Flybuys data division
Google News favors mainstream media Even if it pays for Australian content, will local outlets lag even further behind?
Tom Malone on Nine Radio’s ‘Revitalizing Talk Radio’ and the Power of Brand Confidence
GfK radio ratings were suspended in April due to COVID-19 The last survey released was the second survey on April 16 Surveys three, four and five have been canceled This story covers the sixth survey, which is takes place from Sunday July 26 to Saturday September 19 The survey seven will be published normally
There has been a reshuffle of the breakfast pile in Adelaide’s radio ratings, with Ben and Liam climbing to the top of the FM and Five AA charts overtaking ABC Adelaide to become the AM, and overall the niche leader
Ben and Liam de Nova soared 13 percentage points for an 11% audience share, surpassing their main FM competitor, Mix 1023, in their third survey since the return to Adelaide from a syndicated Triple J program Mix 1023 remained stable, falling by only 01 point for a 105% share
Five AA David Penberthy and Will Goodings were up 15 percentage points for a 154% share, edging out Ali Clarke, the breakfast host of ABC Adelaide, who lost 25 percentage points and finished with a 142% share
The investigation – which covered the period July 26 to September 19 after the June, July and August investigations were canceled due to COVID-19 – also showed that Five AA performed equally well at the other end of the day The station had a 26 percentage point jump – the fastest growing drive – for a 116% slot share, but finished in third
Kate, Tim and Marty from Nova dropped from No. 1 in Marty Sheargold’s latest poll with the show
Kate, Tim and Marty from Nova lost their significant lead, dropping 3 percentage points to a 12% share in Marty Sheargold’s final survey with the show Sheargold left the show on September 11, a week before the end of the investigation period, replacement Joel Creasey starting September 14
Nova’s first place in the hard drive was the Mix 103Will and Woody of 2, who only made 02 points against 123% share, but performed well enough to take the first position
Behind Nova and Mix were five AA and SA FM duets Carrie Bickmore and Tommy Little, and Ed Kavalee and Dave Hughes SA FM, which was renamed Hit FM to its legacy name in July, had a 109% share, a rise of 19 percentage points
Cruise FM had the biggest drop in the drive slot – down 22 percentage points to 75% – and the second biggest drop in breakfast, back 22 points to 62% This was reflected in Cruise’s overall performance; it dropped 21 points in the population 10 demographic to finish with a share of 9%
With the strongest station growth (11 points), Mix remained Adelaide’s top performing radio station, with a 13% share, followed by relatively stable Five AA (122%, up from 09 points) and Nova (104%, up 02 points)
Commercial Radio Australia (CRA) launched a multi-channel ad campaign last month ahead of the return in ratings, leveraging the benefits of the medium that has’ no countdown, block, ahead quick or jump button ”And the data he provided during COVID-19 showed peak listening across the board
Radio revenues, like those of other formats, have been severely affected by the pandemic, with advertising spending at 29% in July and 304% for the year to date
Do you have more information about the article? Want to share an opinion? Do you just want to reach out? Email Brittney on brittney @ mumbrellacomau or contact us via LinkedIn
Brittney Rigby is a senior journalist at Mumbrella, mainly covering media agencies and editing the opinion sector. She is admitted as a barrister at the Supreme Court of New South Wales and has written for publications such as The Guardian , Sydney Morning Herald, Crikey and SBS She tweets @brittneyrigby
This website uses cookies for proper functioning and to improve the user experience By clicking ‘Accept’ on this banner or by using our site you agree to our use of cookies You can also ‘Find out more’ to view our cookie policy and learn how to control them Learn more
Radio rankings
World news – UA – Adelaide radio rankings: Ben and Liam lead FM breakfast, while Kate, Tim and Marty lose their lead
