Weltnachrichten – AU – A2 milk to increase direct China sales as Daigou market sour


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A2 Milk will seek to boost direct sales to China despite simmering trade tensions after forecasting a hit of nearly half a billion dollars in sales due to trade disruption in the lucrative’ Daigou ‘reseller market.

The milk giant lost up to a quarter of its stock market value on Friday afternoon. The share price fell after the company told investors that the recovery in its China-focused distribution channels after the Covid-19 pandemic was underway.

The managing director of a2 Milk Company, Geoff Babidge, wants to sell more products directly to China. Photo credit: Rhett Wyman

A2 had already downgraded its earnings forecast earlier this year after a drop in student and tourist arrivals from China led to a sharp drop in Daigou resellers. On Friday, however, A2 warned that the effects were « more significant and protracted than before » previously expected « .

« We believe [the recovery] will be slower from our original expectations, » said interim general manager Geoff Babidge. “We assume that there will be a gradual improvement in the second half of the year, but not as quickly as we had previously expected. ”

The hurtful Daigou business has also started to bleed into A2 Milk’s other sales channels, including the broader cross-border e-commerce (CBEC) business, as Daigou sales often help fuel direct order demand.

The company now expects sales between USD 1 for the 2021 fiscal year. 4 billion and $ 1. $ 55 billion, down from $ 250 million to $ 500 million from September’s forecast. The margins are also likely to be between 3 and 5 percent weaker than previously forecast.

Mr Babidge said the company is in « uncharted territory » but hoped to mitigate some of the loss by focusing on strengthening its CBEC channel along with A2 Milks’ own China-label range, which the company sells through a range of mother and mother animals to baby specialty stores in the country.

« We are of course continuing to make sure we are pushing those parts of the business that are doing well, but we are also looking at what we can do to help restore the Daigou Canal, » he said.

A2 Milk’s plans to increase sales in the region are due to mounting trade tensions between Australia and China, with China imposing tariffs on a number of imports such as wine, barley, beef and cotton.

Mr Babidge said he was concerned if China expanded its sanctions list to include the dairy industry, but noted that the current impact on A2 Milk’s business has to do with COVID-19 rather than geopolitical tensions.

« The problem of tension between Australia and China is unfortunate, and it would be very preferable if we could restore the mutual respect and cooperation of past countries while recognizing that both countries have their own values, which you have to maintain, ”he said.

Much of the company’s anticipated recovery in the Daigou Canal is also due to both Australia and China being able to handle further COVID-19 outbreaks. Babidge hopes the recent NSW outbreak can be contained quickly.

In the medium term, A2 Milk continues to expect a profit margin of around 30 percent. The company’s liquid milk business, which operates in Australia and the US, also continued to grow in half.

The stock fell 23 percent to $ 10. 19 from 14. 4pm in Sydney on Friday after falling to $ 9. 82 earlier in the afternoon.

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The a2 Milk Company, Stock, New Zealand, Share Price

World News – AU – A2 Milk to Increase Direct China Sales As Daigou Market Sucks

Ref: https://www.smh.com.au


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