Digital Shift: Asos has no plans to keep the brand’s physical stores. Photo: REUTERS / Toby Melville
Henry Saker-Clark, PA City Reporter
Thousands of Topshop employees were only officially informed that their jobs were expected to be worth two hours after Asos announced the takeover of the brand The PA news agency understands that angry workers flooded social media, complaining that the online giant was not buying stores or saving their jobs through Twitter and media coverage.
Asos announced the deal to save the Topshop, Topman and Miss Selfridge brands at 7am, and at 7:45 am, the online retailer posted a tweet welcoming Topshop and Topman to the « Asos family ».
However, Deloitte needed until 9 a.m. to inform around 2,500 employees in 70 remaining Topshop, Topman and Miss Selfridge stores that they were not part of the acquisition According to the PA news agency. Administrators later confirmed that the deal would save only about 300 jobs. It is believed that these employees will most likely be laid off, although some employees will be laid off for a short time could be withheld to process the remaining inventory purchased by Asos and send it out of stores.
Approximately 13,000 jobs were at risk when Arcadia first came under management in early December.
Online retailer Boohoo is also in exclusive talks to purchase the Dorothy Perkins, Wallis and Burton brands. This will also not include deals.
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