After years of waiting, H&M finally sells online in Australia The much anticipated launch of the online store has been brewing for years, with Power Retail’s first reports on its online store dating back to 2017 Now, after nearly seven years in Australia, its e-commerce platform has hit our shores
Along with the launch of the online platform, H&M is also launching its H&M Member loyalty program This program offers customers an initial 20% online discount on their first purchase In addition, membership offers free shipping, personalized discounts and a digital membership card in the H&M Member app
« We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere. We now have 40 stores across the country and this milestone expands H&M’s omnichannel offering, ”said Thomas Coellner, Country Manager at H&M Australia
Within the platform, H&M promotes the transparency of its clothing in an effort to promote its commitment to sustainability The retailer commits to manufacture all its clothing and garments from materials from sustainable sources by 2030
Klarna has partnered with H&M, allowing customers to use the BNPL platform in the H&M Member app
« Klarna aims to make shopping at H&M convenient, relevant and inspiring and we are happy to offer fashion fans in Australia a whole new way to pay Klarna and H&M have been extremely successful collaborative global partners for many years ; working together to provide our customers with a better shopping experience We are excited to take advantage of this by launching H&M and Klarna online, providing H&M buyers in Australia with a better way to shop for what they love Said Fran Ereira, Country Head ANZ at Klarna
2017: H&M begins discussions on launching e-commerce platform « It won’t be long, » said Hans Anderson, H&M Country Director for ANZ
2017: H&M saw a decline in sales, citing e-commerce and « imbalances in parts of the makeup of the H&M brand assortment » as the main reasons for the decline
February 2020: H&M Releases Statement That It Will Launch Its Online Platform In The Same Year « We look forward to providing 24/7 access to our fashion and creating new experiences for our customers, » Coellner said
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News from around the world – UA – Finally: H&M launches its online store in Australia – Power Retail
