World News – AU – Reprise launches global e-commerce offering


Reprise has deployed Reprise Commerce which combines the agency’s traditional e-commerce media capabilities with the in-depth retail expertise it has over the past year The new unit offers clients a holistic approach to e-commerce, going beyond marketing in the supply chain and operations, and designing strategies and activations with the customer experience at the heart

Reprise Commerce is responsible for designing and executing customer-centric strategies at all stages of the e-commerce journey, including e-commerce, supply chain and warehousing, markets and D2C With more than 250 e-commerce experts around the world, Reprise Commerce will boost the agency’s expertise in the field of e-commerce

Reprise Global CEO Dimitri Maex said he has started a hiring wave and recruited platform alumni such as Will Margaritis and Ritika Gupta who were previously with Amazon and Lazada, as well as veterans from e-commerce agencies Todd Bowman and Neilson Hall, who have worked at retailers and agencies

« With their teams now in place, Reprise Commerce is able to combine the in-depth retail expertise of a boutique ecommerce agency with the scale and built-in performance marketing capabilities of our global network Reprise This means our clients get the best of both worlds and no longer have to treat e-commerce as a separate silo, « Maex said. He added that it also means the agency can optimize e-commerce investments of customers more efficiently across e-commerce platforms and more holistically across digital

Meanwhile, Gupta, currently director of e-commerce, Asia-Pacific, said he has incorporated retail expertise in the region. “When you combine this retail capability with our 1,000 successful media and content teams, fueled by the strategic communications planning strength of UM and Initiative, we have a truly compelling solution to help brands grow their revenue from e-commerce in Asia-Pacific, ”she said

This comes a few weeks after the launch by Havas Media Group and Omnicom Media Group of their e-commerce offerings called Havas Market and Transact respectively. Havas Market is designed to create a more meaningful shopping experience for consumers, making it easier for them to find products and buy more easily. Meanwhile, Transact consults in areas spanning business strategy, media, market investments as well as store management, and is supported by e-commerce consultants and omnichannel retail specialists in 25 markets. In addition, Publicis Media also launched its e-commerce offering in 2018, currently headed by the Director General of International Trade Ali Nehme.

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E-commerce, The Interpublic Group of Companies, Marketing, Media, Commerce

News from around the world – AU – Reprise launches global e-commerce offering
Associated title :
Reprise launches global e-commerce offering

Reprise Launches Global E-Commerce Group for Mediabrands
Reprise Launches Global E-Commerce Unit, Reprise Commerce


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