World News – AU – SEN & Cricket Australia forms exclusive partnership for commercial radio rights


Sports Entertainment Network (SEN) Expands Cricket Coverage, Partnering with Cricket Australia (CA) as Primary National Commercial Radio Rights Holder

The partnership allows SEN to secure the exclusive rights to Metro City’s commercial AM radio to broadcast international cricket and the KFC Big Bash League this summer, taking over from Macquarie Sports Radio

Cricket fans can enjoy all the ball-to-ball coverage on 1116 SEN in Melbourne, 1629 SEN SA in Adelaide and for the first time on the new 1170 SEN Sydney, 1053 AM Brisbane, 1620 AM Gold Coast and 657 AM Perth as well as SEN Spirit 621 AM in Bunbury and 1629 AM Mt Gambier

This will also extend to regional Australia where Sports Entertainment Network owns the exclusive commercial AM and FM radio rights to broadcast and syndicate its international and BBL cricket coverage.

SEN’s main sporting contact Gerard Whateley will lead a stellar commentary team to be announced shortly

« During this COVID year, the public has flocked to the comforts of sport in rare numbers and this will no doubt continue with cricket throughout the summer, » Whateley said

« The test run against India is shaping up to be exciting given the events of two seasons ago as Australia look to turn things around with a strong and well-established team against the Power of Virat Kohli and his men

« It will be our honor at SEN to share these exciting contests with audiences across the country, » he added.

Australia will host India this summer for four tests, three ODIs and three T20s from November to January, while BBL is expected to run from December to February

SEN’s commitment to cricket will also include a dedicated junior cricket show, children’s edition and cricketcom’s new show: The Scoop, airs on Sunday mornings

SEN Executive Director Chris Giannopoulos said the network is delighted to continue their partnership with Cricket Australia

« An exciting summer in cricket promises welcome relief in what has been a truly difficult year and we are delighted to renew our partnership with Cricket Australia, » said Giannopoulos

« Cricket has always been an integral part of summer in Australia and this year promises many incredible games that we look forward to broadcasting on the national SEN radio network and our regional unionized broadcast partners »

Nick Hockley, Interim CEO of Cricket Australia, said he was delighted to see SEN expand its cricket coverage this summer

« We are proud to deepen our partnership with Sports Entertainment Network, in what is already shaping up to be a massive summer of cricket »

« SEN is increasingly becoming a premier destination for sports radio across the country, and we can’t wait to hear their experts cover what is going to be a compelling test series against India

« Bringing the game to all parts of the country is crucial for the health of Australian cricket, and SEN’s syndication network will help propel the game far

All SEN coverage can also be streamed live on the SEN app and CA Live, with sencomau and cricketcomau

Sheffield Shield, Peter Handscomb, South Australian Cricket Team, Big Bash League

World News – AU – SEN & Cricket Australia Form Exclusive Radio Rights Partnership commercial


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