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McDonalds and Toyota are now sponsoring QR code integrations during Foxtel’s cricket audience broadcasting ODIs and T20 games against India.
Fans then scan the QR code with their smartphone cameras and are redirected to a landing page or app.
This technology was introduced in the first ODI game released on Sept.. November at the Sydney Cricket Ground.
So far, the QR codes have been used on five matches, resulting in more than 190. 000 scans.
The McDonalds QR code ran over the first two T20 games on Jan.. and 6. December, with a sweepstakes competition activated via a landing page.
The Toyota QR Code ran in the second T20 match. When fans scanned the code, they were redirected to the Good For Cricket website, where they could learn more about Toyota’s Good For Cricket raffle and purchase tickets.
Despite losing to Australia, the second T20 game just took first place as the Most Watched Cricket Game on Pay-TV (STV) with an average audience of 623. 000 viewers on Foxtel Platforms and Kayo occupied.
This exceeded the 586. 000 spectators on 29. November for the second ODI game between Australia and India.
It is now also the third highest sports program in STV history after the rugby World Cup semi-finals 2011 (734. 000) and the final (649. 000). .
The entire series averages 603. 000 views per game. The last game will be on Aug.. December played. That viewership is up 49% compared to the 2018 T20 series against India.
« The season is just getting started and we are already seeing outstanding sporting action and engagement from the crowd, » said Martin Medcraf, Sales and Partnership Director of Foxtel Media Sport.
« Every event seems to outperform the other – starting with exciting ODIs and thoroughly contested T20s. I can only imagine what the Big Bash games will bring this week. It’s going to be a great year for cricket. ”
Foxtel Platforms and Kayo are exclusively bringing fans a blockbuster summer of cricket with the first of 16 Big Bash League games to be played on Jan.. December should begin.
Matt Weiss, General Manager of Fox Cricket: “At Fox Cricket we love innovation and the fan reaction to our QR code has been amazing. We’re excited to partner with McDonalds and Toyota on this world’s first technology company, adding an extra level of commitment to their viewing experiences for audiences.
« We look forward to all of the exciting opportunities we can offer in this format as technology evolves and grows. ”
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World news – AU – The QR code infiltrates cricket through McDonalds and Toyota – AdNews
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