World News – AU – Women are choosing devices that embrace natural beauty rather than skin care products

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Traditionally, a typical beauty regimen may have multiple steps, from cleansing and toning to layers of concealers, foundation and bronzer.. But a study of 2,000 women found that six in 10 choose to put skin care first, and opt for fewer products, which makes them feel good and look natural.. .

It turns out that women are twice as likely to buy a skin care product as any other beauty item since the first lockdown.

As a result, four in 10 have simplified their cosmetic lineups over the past few months – focusing on skincare instead..

However, 59% of women feel that their skin care routines are more complicated than it was 10 years ago.

Currently, the average woman spends 23 minutes a day caring for her skin, but 73 percent want to reduce this time by ditching many skin care products for multi-functional skin care devices that offer multiple benefits.

FOREO conducted the research after it launched UFO 2, a single, high-tech device that is said to deliver a professional face treatment in under two minutes.

The device uses over-infusion technology to infuse the active ingredients deeper into the skin to get the nutrients beneath the surface.

This development in skin care follows a change in work patterns and an increase in the time many spend on video calls.

But a fifth of people, ages 18 to 34, admitted waking up early to prepare their skin before a video call, while 40 percent turned off the camera because they weren’t exactly happy with their skin.

A Forio spokesperson said: “Having confidence in the skin has become more important than ever in the past six months and women are looking for a simplified, technical solution to achieve results..

“Many of us spend more time than ever having screen meetings, and while we want to look our best, sometimes we just don’t have the time..

“We rely on skincare to achieve healthy skin in order to embrace our natural beauty and feel confident.

“The abundant makeup kits that fill bedrooms, bathrooms, and handbags can become a thing of the past as women adopt a more streamlined, less cluttered approach to taking care of our skin.

The study also found that 58 percent of women are more likely to use a skin care product that allows them to relax while benefiting from their skin at the same time..

And 30 percent are also interested in products that can provide more immersive experiences to help them unwind and relax.

More than a third of women (37 percent) also said they were excited by the growth in ingredient-led products.

Forio has created the face mask – part of the Farm To Face range – designed to soothe skin and mind, infused with 210 mg of hemp seed oil, plus magnesium and chamomile..

The survey of how women care for their skin found that 60 percent of them choose products that also improve the way they feel and look.

Nearly two-thirds (64 percent) want to feel more confident in their ability to care for their skin.

Nearly three-quarters of women (71 percent) surveyed by OnePoll for Foreo said they were interested in an at-home facial device that offered professional-level treatments..

Providing over 10,000 beats per minute, UFO 2 is designed to massage the skin as it absorbs the ingredients, while spreading muscle tension and smoothing lines, while the LED lights are also said to help reduce redness and soothe the complexion.

A Forio spokesperson added: “Skincare habits continue to change and people are now looking to technology to support them to achieve healthy-looking completeness.. .

“Consumers want to look and feel their best, but often have less time and want a simplified skin care routine that still delivers professional results.

«  Being able to enjoy a spa-like experience in the comfort of your home not only helps calm and relieves stress mentally and physically, it improves skin health as well.

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