World news – Bake Against the Machine: Maltesers Collaborates With Google Cloud To Create AI Pie


Mars Wrigley UK brand asked Great British Bake Off winner Peter Sawkins to create a recipe to challenge AI creation and see « who can come up with the most innovative and imaginative cake ».

Google Cloud engineers created a machine learning model to combine hundreds of existing recipes with insights from Google Search Trends. Developer Sara Robinson used a combination of chopped and whole Maltese in the model’s AI-optimized cake and biscuit recipes to create a new dessert.

The recipe for Maltesers AI Cakes (4d6172730a), which is in binary coded values is hexadecimal for Mars, contains both a cake and a biscuit. The treat is topped with a marmite-infused buttercream frosting after Google Search Trends found that one of the most frequently searched questions about « sweet and salty » lately is « Is Marmite sweet or savory? » Was.

Sawkins went the nostalgic way and gave a soy sauce to an old recipe handed down from his mother. His Maltesers Entremets have a liquid caramel center, contain malted milk powder, rich mousse and a crispy base.

Interested bakers are asked to bake the recipes at home on Easter weekend and can take a quick quiz by visiting visit for an additional recipe suggestion. Entrants also have the chance to win a KitchenAid blender and a Maltese bundle.

Robinson, Senior Developer Advocate at Google Cloud, said, « AI is a powerful tool and I love talking about fun new things In this case, it might even inspire other amateur bakers to develop their own creations.

« I decided to use Google Cloud AI to create a model that could form the basis for a new recipe with Maltese . Baking is both an art and a science: it requires a balance of ingredients sprinkled with some magic. AI is the foundation, and human creativity combined with technology made this project shine. « 

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