World News – CA – 3M Launches New Visual Attention Software Plugin at Adobe MAX 2020 Creativity Conference, Putting « Visual Spellcheck » at Designers’ Fingertips


3M ™ visual attention software leverages decades of research to harness powerful AI for creatives

3M has launched the new 3M ™ Visual Attention Software (VAS) plug-in for Adobe® Photoshop® today at the Adobe MAX Creativity Conference 2020 Now graphic designers, art directors and creatives of all types have access to the powerful tool described as « Visual Spell Check for Design” integrated into the popular design software they use daily

With 3M ™ Visual Attention software, you will see what ’ is likely to attract your audience’

Using the VAS plug-in, designers can integrate testing and information directly into their daily workflow, bringing the unparalleled power of science-based AI just a click away The software simulates a vision at first sight to quickly and accurately predict what will attract a person ’ s pay attention in the first three to five seconds

VAS can analyze almost any visual content (web layouts, digital banners, print ads, packaging, etc.) and provide designers with data to help them make informed, creative decisions without having to wait for expensive market research results The five results provide designers with scientific data validating that their visual hierarchy has been met.The Heatmap report provides an easy-to-read visual overview of the areas of a drawing most likely to be seen, while the Gaze Sequence report indicates the four which areas a person will see first and in what order The other reports provide advanced analysis with probability scores on the likelihood of areas to gain attention and visuals influencing those scores – data a designer can use to design smarter and refine faster

3M was an early participant in a developer preview program to create plugins directly in Photoshop using Adobe’ the new unified extensibility platform, its modern framework for building multi-application and native plug-ins Plugins for others Adobe Creative Cloud® applications will follow soon

« We’ continuously exploring ways in which AI can help our users do their jobs faster and more efficiently, ” said Vijay Vachani, senior director of product and ecosystem management partners for Adobe Creative Cloud « We’ we are excited to see 3M bring Visual Attention Software technology directly to our shared customers in Photoshop, making it easier for them to create visual content taking into account the expected behavior of the user”

“The name 3M is synonymous with innovation, and increasingly that means we need to focus our vision on digital advancements Our Post-it® Brand has created a mobile app to help connect the physical and digital worlds The Filtrete ™ brand has built a system that uses Bluetooth technology to notify homeowners when their HVAC filters need replacing, ” said Jeffrey Lavers, executive vice president of 3M’ s Consumer Business Group “With Visual Attention software, we&CloseCurlyQuote, demonstrating the power of 3M science applied to the creative realm – bringing data science within the reach of designers around the world”

About 3M ™ Visual Attention Software
3M ™ Visual Attention Software (VAS) is the result of 30 years of 3M research shedding light on the human response to visual stimuli This legacy has been combined with technological expertise in machine learning and analytics to provide new solutions data-driven creative workplace Learn more about vas3Mcom

About 3M
At 3M, we apply science collaboratively to improve everyday life With $ 32 billion in revenue, our 96,000 employees connect with customers around the world Learn more about creative solutions from 3M’ s problems with ’ s on www3Mcom or on Twitter @ 3M or @ 3MNews

About Adobe MAX
Adobe MAX is an immersive and engaging digital experience that brings the world together ’ The most creative minds, industry luminaries, celebrities and musicians MAX 2020 speakers and presenters include Oscar-winning director Ava DuVernay, director Taika Waititi, lead actor Gwyneth Paltrow, the famous photographer Annie Leibovitz and recording artist Tyler, the creator Attendees will find inspiration in 350 live and on-demand sessions spanning 56 hours of free content across 10 tracks, which will include the highly regarded Max Sneaks, a glimpse of technological innovation in Adobe Research. Attendees will be able to connect with speakers and Adobe product experts in live discussions, and a collaborative art project will create a community with attendees from around the world

3M contact:
Alyssa kane
amkane @ mmmcom

(651) 736-3563

HUNTER for 3M:
Elizabeth mitolo
emitolo @ hunterprcom
VAS @ hunterprcom

(330) 774-8484

Adobe, 3M, Plug-in, Adobe MAX

World News – CA – 3M Launches New Visual Attention Software Plugin at Adobe MAX 2020 Conference at creativity, puts the « Visual Spellcheck » in designers’ At your fingertips



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