World News – CA – Adobe MAX 2020: Enabling “Creativity for All” with Creative Cloud Innovation


Around the World event features major updates including Illustrator on iPad, Fresco on iPhone, Adobe Sensei Neural Filters in Photoshop, and significant momentum on the Content Authenticity initiative

Zendaya, Conan O’Brien, Ava DuVernay, Wes Anderson, Awkwafina, Gwyneth Paltrow, Tyler, the Creator and Chelsea Handler to lead the world’s largest creativity conference

SAN JOSE, Calif .- (BUSINESS WIRE) – Today at Adobe MAX, Adobe (Nasdaq: ADBE) unveiled significant innovation in its Creative Cloud apps and services In addition to breakthrough new features like neural filters Photoshop, the company released major updates to its flagship apps including Lightroom, Premiere Pro, and Illustrator Adobe also underlined its commitment to accelerate the development of mobile and cross-surface applications, with the official launch of Adobe Illustrator on iPad and Adobe Fresco on iPhone. Additionally, the company showcased a prototype digital content attribution tool that will debut in Photoshop and Behance as part of its content authenticity initiative.

Rooted in Adobe’s mission to enable creativity for all, MAX 2020 is offered as a free event worldwide With 56 hours of live content planned, Adobe MAX will inspire, educate and entertain creators through dives In-depth product insights, lighting masterclasses and community events From seasoned professionals and college students to social media enthusiasts and hobbyists, this year’s event offers endless opportunities for creators to take their skills to the next level

“In a year marked by so many challenges, we are proud to bring our community together to highlight the resilience of creativity and share our vision of empowering creativity for all,” said Scott Belsky, Chief Product Officer and Executive Vice President of Creative Cloud, Adobe « Visualizing ideas, sharing stories, and expressing whatever is in the eye of the mind are more important than ever. We are thrilled to present creative apps and services designed for stimulate the continued growth of creative professionals, while equipping novices who want simple tools that bring their ideas to life  »

According to Adobe State of Creativity Research, 82% of Creators Say the Events of 2020 Changed the Way they Create Forever, and 83% Believe It’s More Important Than Ever to Extend Their Capabilities With this reality as a backdrop, current versions of Creative Cloud allow users to improve their skills, collaborate seamlessly with others, accelerate productivity, and create new materials in entirely new ways.

It’s never been more essential for teams to be in sync and to work together effectively than today Creative Cloud apps have always been essential to driving creative results, but their power is even more evident when they work. Together Over the years, Adobe has strategically linked key elements of its portfolio into a powerful creative system that enables seamless sharing, consistency and collaboration between teams, which is especially critical in a remote working environment.

The company showcased hundreds of cutting-edge features designed to help users take their creativity to new heights Built into many of Adobe’s flagship products, the boundary-pushing features featured at MAX include:

Adobe offers a number of products, services and resources, most of which are completely free, so users can learn new skills and stay competitive.From expert-led live streaming sessions, to user-friendly tutorials, to inspiring challenges and To fun creativity hacks, Creative Cloud is a 24/7 creativity hub, with a built-in community to help everyone improve their skills New features and learning opportunities include:

Adobe shared an update on the Content Authenticity Initiative, a program focused on combating the deceptive manipulation of online content.

In August, the company released a technical white paper on the subject in collaboration with co-authors from industry, academics, and NGOs, and today it takes a step forward showing how the tool will work in Photoshop and Behance Adobe previewed a prototype of the attribution feature, which will be available to a group of Photoshop beta users in the coming weeks, and rolled out to other Creative Cloud apps in 2021.

Through the Content Authenticity Initiative, Adobe is leading the development of a holistic solution that helps creators get credit for their work and slows the spread of misinformation by ensuring consumers understand changes to the content they view Launched at MAX 2019, Adobe is leading the initiative in collaboration with The New York Times Company, Twitter, Inc, Microsoft, BBC, Qualcomm Technologies, Inc, Truepic, WITNESS, CBC and many more

Adobe MAX offers a roster of personalities who take the virtual stage for sessions designed to inspire creators around the world The keynote session will be moderated by Conan O’Brien, and famous speakers and presenters throughout the conference include Zendaya, Ava DuVernay, Shepard Fairey, Gwyneth Paltrow, Awkwafina, Taika Waititi, Stanley Tucci, Tyler, the Creator, Common, Ai Weiwei, Wes Anderson and Roxane Gay, among others A full list can be found here

Comedian Chelsea Handler to host this year’s MAX Sneaks livestream, which offers a behind-the-scenes look at the mind-boggling creativity tools and technology being developed in Adobe Labs

All Creative Cloud subscribers, including those on plans such as individuals, students, teams, educational institutions, government agencies and businesses, can download software updates from today. Creative Cloud desktop Additionally, mobile apps begin to roll out worldwide today and can be downloaded from Apple’s App Store and Google Play Store

© 2020 Adobe All rights reserved Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and / or other countries All other marks are the property of their respective owners

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World News – CA – Adobe MAX 2020: Enabling « Creativity for All » with Creative Cloud Innovation


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