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Every fall, paint brand Benjamin Moore makes a splash with its annual The Color of the Year event, drawing the mystery before dropping its chosen hue, which serves as a prediction for the trends for the year ahead. hui, for the first time ever, the color reveal – like so many events in 2020 – took place virtually But that didn’t stop designers from making their best guesses about the hue
In Benjamin Moore’s reveal video, the designers shared their hunches on the color of the year 2021, and their predictions ran the gamut – er, color wheel « Jamie and I, without consulting us, found the same color: a pale, upbeat yellow, « said Drake / Anderson’s Caleb Anderson Jamie Drake added: » Something crisp and clear like the sun is just starting to shine through the clouds «
Young Huh, meanwhile, was convinced the shade would be a bright green, while Jay Jeffers proclaimed, « I love deep red tones »
As varied as their predictions are, the designers interviewed all cited similar reasoning behind them: references to nature, calming feelings and happiness The ultimate color chosen by Benjamin Moore, Aegean Teal 2136-40, takes into account several of these factors
“It has a really nice mix of blue and green with a touch of gray that gives a muted elegance that is very inviting,” says Andrea Magno, director of marketing and color development at Benjamin Moore This Year, says she, « we really looked home » for inspiration Although the color was chosen before the coronavirus pandemic and the resulting stay-at-home orders, it has proven to be appropriate: « We started to take a critical look at the modern home two years ago, and that review only got deeper this year, as the home really has grown to be the center of our lives, ”Magno told House Beautiful “As the events of 2020 unfolded, we had a firm belief that Aegean Teal continued to resonate in the house, perhaps especially as the importance and expectations of the house reached new levels. »
A revealing video of the hue opened up to a welcoming stage – soft linen sheets, cashmere slippers and coffee brewing – then followed a child running through the wilderness, among the green grass and brown gravel before moving on to a couple setting a table with fresh bread, shiny veggies and glowing candles
The multifunctionality of color was also a key factor, said Benjamin Moore’s team Aegean Teal can read blue, green or gray – and it works anywhere from the kitchen to the living room, a appropriate consideration at a time when different parts of our homes are in use more than ever
Finally, the connection between hue and nature is essential Organic colors tend to anchor us and calm us down, the two things we could use a little more now
Aegean Teal is also 12 colors in Benjamin Moore’s Palette of the Year, all of which have a « sun-baked quality » and can all be used in different ways for comfortable, casual and earth-based bedrooms. “The warm and ‘lived-in’ quality of the 12 shades in the palette resonates a lot with the post-pandemic home, especially the need for comfort and moments of joy,” says Magno “Aegean Teal invites us all to take a moment to reflect and reset «
Benjamin Moore & Co, Color
World News – CA – Benjamin Moore’s Color of the Year 2021 is a soothing blue-gray
