World News – CA – Political ads appear ‘active’ on Facebook ad library despite post-election ban


Several election-related ads were still listed as « active » in Facebook’s political ad library on Wednesday morning, after the company’s post-election ban on political ads went into effect

The company said it could take up to 24 hours for changes to the library to take effect, even if the ads are not showing to users

In early October, the company announced that it would stop running political ads in the US after the polls closed for the 2020 election and suspend them indefinitely « to reduce the potential for confusion or abuse « The company said the temporary ban is expected to last around a week, but is subject to change

Around 8 a.m. ET on Wednesday, CNBC could find dozens of political ads on Facebook’s ad library still listed as active These included ads run by « Evangelicals for Trump » and « We are Great Again PAC « , as well as those of vice-presidential candidate Kamala Harris and the Democratic Party Facebook’s director of product management Rob Leathern explained on Twitter that the ad library could take an entire day to reflect changes to an adÂ

The company told CNBC that it was possible for the library to temporarily display some ads as active and spend on Wednesday, even if they were suspended at midnight, and said the library would soon have to correct « any minor inconsistencies in the presentation of the data « 

Facebook’s handling of political advertising was tough in the days leading up to the election Last week the company allowed President Donald Trump’s campaign to run ads that implied a win, that boasted numbers GDP figures that had yet to be released and others that implored people to ‘vote today’ with graphics that read ‘Election day is today’ days before the election Facebook has said at the time he would remove « vote today » ads following inquiries

The company also suffered last week from what it called a technology glitch that resulted in several ads from both political parties being improperly paused

Data is a real-time snapshot * Data is delayed by at least 15 minutes Global business and financial news, stock quotes and market data and analysis

Campaign Ad, US Presidential Election, 2020, Facebook

Global News – CA – Political ads appear « active » on Facebook ad library despite post-election ban


Donnez votre avis et abonnez-vous pour plus d’infos

Vidéo du jour: