The Los Angeles Rams are working with two partners – a Fanatics clothing salesman and a Postmates delivery service – to deliver merchandise throughout town in preparation for their first Monday night game at SoFi Stadium
Fanatics, which runs the Rams’ online and mobile stores, has set up a temporary pop-up store in the Postmates app Starting at 10 a.m. thanks to kick off tonight on the West Coast, the Los Angeles fans will be able to purchase clothes and have them delivered by a Postmates driver, much like ordering food or alcohol
The pop-up will contain 15 items, a mix of jerseys, sweatshirts, hats and t-shirts Fanatics has set up a distribution center in a space in Los Angeles; Postmates will handle the back-end, with drivers picking up the product from this central location
When the Los Angeles Lakers won the NBA title earlier this month, around 85% of sales on the Fanatics site were made via mobile phones As mobile becomes more and more important for sales of merchandise, teams and retailers are looking for innovative ways to present their product to fans
The Fanatics have made similar collaborations in the past, including one with the Rams and Uber in 2016 for the team’s first home game in Los Angeles. When the Washington Capitals won the Stanley Cup in 2018, fanatics once again teamed up with Uber to deliver cargo around DC
Owned by billionaire Stan Kroenke, the Rams moved into the $ 5 billion stadium at the start of this season The team is valued at $ 4 billion, the third most in the NFL, according to Sportico rankings
Los Angeles Rams, Fanatics, Postmates, NFL, Uber Technologies Inc
World News – CA – Rams deal with fanatics, postmates to deliver jerseys like dishes to take away
SOURCE: https://www.w24news.com
