Sam Elliott, a veteran actor with a characteristic cinematic design, has voiced a new ad depicting Joseph R Biden Jr as a healer who believes in « one America » - a stripped-down patriotic appeal likely to become l one of the most memorable messages of 2020
The 30-second commercial, which aired Tuesday on the first night of the World Series, shows an American flag waving as « The Star-Spangled Banner » plays on a piano
« There is only one America – no Democratic rivers, no Republican mountains, » M Elliott says in the soothing tone of Zen master reassurance he adopted in « The Big Lebowski »
« There is so much we can do, if we choose to tackle the problems, and not each other And choose a president who does our best », Mr. Elliott says « Joe Biden doesn’t need everyone in this country to always agree just to agree that we all love this country, and go from there »
The spot, reminiscent of Bernie Sanders’ 2016 ad broadcast on Simon & Garfunkel’s “America”, is emblematic of Mr. Biden’s core closure strategy – projecting an image of decency, reunification and optimism – as President Trump continues to nibble the earth on his political opponents, Republican dissidents and the media
One of Mr Biden’s lasting advantages over M Trump is his relatively high personal approval rating, which hovered between the 1940s, roughly on par with his disapproval numbers
The president, whose disapproval rates remain stuck above 50% in many polls, was able to win four years ago, in part, by downgrading his opponent Hillary Clinton’s position with voters rather than ‘by increasing its own popularity
Sam Elliott
World News – CA – Sam Elliott lends his iconic baritone a patriotic tone for Biden at World Series
