Mother-son entrepreneur duo Jordan Long and Elizabeth Charm took their business, Surprise Cake, to the Sharks on ABC’s Shark Tank to see if they could get a deal with one of the investors
They introduced their business to longtime sharks Mark Cuban, Lori Greiner, Daymond John, Barbara Corcoran and Kevin O’Leary
According to the episode’s synopsis, the Newton, MA team « are trying to show the Sharks that there is something to celebrate about their spring cake stand »
🦈 Check out tonight on ABC’s Shark Tank! ⠀⠀⠀⠀⠀⠀⠀‼ ️ UPDATE 🍿 Watch Surprise Cake debut tonight (11/6) at * 10 / 9c * on ABC #sharktank #abc #abcsharktank
The Surprise Cake works like a « jack-in-the-box » toy, but it’s with a cake rather than just a toy
While the original prototype of the product was just a gift in a plastic bag, it is now a cake stand that includes a capsule that will come out of the cake, according to the Boston Globe
The product is made in China and the mother-son duo holds the patent for the design
Turn EVERYTHING 🎂 into a surprise cake! « It’s that simple! ⠀⠀⠀⠀⠀⠀⠀ 😋🎁 Get your pop cake stand now @thesurprisecake (SurpriseCakecom, link in bio)
According to the Surprise Cake website, the idea for the Surprise Cake product came to Elizabeth Charm in a dream years ago before her daughter’s 12th birthday
That year, Charm decided to hide her daughter’s birthday present, which was her first cell phone, in her birthday cake
“Growing up, birthdays were a big thing in my family,” the website says “My parents always did it for me, incorporating an element of surprise into my big day I made a point of continuing this favorite tradition for my children «
Him or her? 💖💙 What will it be !? 🤔 ⠀⠀⠀⠀⠀⠀⠀ Got a great Surprise Cake reaction video? We post our favorites on the wire! Just tag @thesurprisecake and #SurpriseCake in your video on @ Instagram / @ Facebook or send your video to 📧 hello @ surprisedecakecom to be featured ⠀⠀⠀⠀⠀⠀⠀ To purchase a burst booth, head over to SurpriseCakecom (link in the bio) ⠀⠀⠀⠀⠀⠀⠀ 🤩 @ tort4u
The Surprise Cake website states that the reason the surprise cake is not against food safety guidelines is that no inedible items are placed inside the cakes. So to bring Surprise Cake to life, entrepreneurs had to find a way to always get that surprise.
« My son, Jordan, who studied engineering, and I came up with the solution: put the cake safely in the cake stand, » the website reads « We designed the stand to create the illusion that the gift goes through the cake «
The cake stand retails for around $ 36.99, and the stand plus the music box trigger is currently on sale for $ 49.98
😱 Trick AND Treat! 🍬 This is the sweetest way to scare people 🎃 ⠀⠀⠀⠀⠀⠀⠀ ⚠️ Last call: get your pop-up booth in time for Halloween! To purchase a burst booth, head over to SurpriseCakecom (link in bio) sw @swhisted 👩🍳 « One way to have a little fun at home can be a spooky movie and a matching themed cake with popping cake stand I used mine for Big Sam, from the movie @TrickrTreatfilm, and filled it not only with candy, but also with a Sam Funko Mystery Mini and Trick r sticker ‘Treat! «
« By pulling on a ring or with the crank of a music box (the same one used in the Jack-in-the-Box toy!), your secret gift appears through your cake or cupcakes at the good time ”, read the website
To use the cake stand, the consumer must buy or bake a cake, then remove the center to use the pod
Although it was originally created to make a birthday more exciting, Surprise Cake can also be used for other surprises as a genre reveal, the website states
« With the Popping Stand, whether the surprise is a gender reveal, jewelry, banknotes, money, toys, a proposal or a cell phone, there is no end to creative POPibilities and personalized, « says the website » We are more than happy to make the joy of surprise cake a part of your family’s tradition! »
Shark Tank, Mark Cuban, Seasoned salt, Barbara Corcoran, American Broadcasting Company
World news – CA – Surprise Cake on « Shark Tank »: 5 quick facts you need to know