World News – CA – Streamers baffled by Twitch’s new option to purchase an affiliate case

The final installment of Twitch’s 2020 marked two seismic twists: a big push to make money from ads and deals, and the creator – an unfriendly surrender to the music industry. The company’s most recent announcement, a deal with Monstercat the musician that allows streamers to buy affiliate status rather than win it, combines both.

Monstercat demonstrated the new program in a post on its website today. If live streamers subscribe to Monstercat Gold for $ 5 per month, they now gain access not only to a library of songs that they can play during their streams, but also if they join Twitch.. Affiliate Partner is Twitch’s first monetization level, which allows broadcast creators to earn paid subscribers and bits, which is essentially a donation currency.. Before this year, the only way to become an affiliate was to unlock it with at least 50 followers, a total of 500 broadcast minutes, an average of 3 or more simultaneous viewers, and broadcasts on 7 different days..

This is similar to the program that Twitch launched with SoundCloud earlier this year, which allowed SoundCloud subscribers to get fast tracking of affiliate status.. But this promotion focused on musicians. This, in theory, is aimed at everyone.

It makes sense for Twitch to team up with a company like Monstercat due to its ongoing issues under DMCA, but that’s another step creators feel left out of. While it is much easier to become an affiliate than to achieve desired partner status on Twitch (which requires an average of 75 concurrent viewers, among other things), thousands upon thousands of players have still had to earn it over the years.. Now people can only buy it – as part of a utility on a much bigger problem that Twitch and Amazon could tackle by spending their own money licensing music like Facebook, but they chose not to.. Viewers are baffled by Twitch’s decision.

“This seems surprisingly unfair to all of those people who have worked hard to get into an affiliate, but it also appears to undervalue the affiliate status if you can only buy your way,” Kahlief Adams of Spawn On Me said on Twitter.

“I think that’s not good, kinda disgusting, and. . . A little bit exploitative? Commentator and banners Thom “F. Badinger. «  What’s also depressing is how the platform sees content creators who have a problem seeing it as an opportunity to make money in exchange for something they should help with..

However, the biggest issue here is that Twitch gives streamers the option to spend money to gain the ability to make money in the first place.. It offers affiliate programs and monetization options that should, honestly, be accessible to everyone from the start, but which Twitch turns into shiny dolls at the end of a likable tunnel.. Over the years, this has resulted in some signage being guarded in the name of the state. Others have hosted long marathon streams, straining in pursuit of a subsidiary or partner. That means more content for Twitch, and more flour for the factory, to the detriment of broadcasters’ health. Once upon a time, Twitch’s handpicked partners were, and becoming one of them means you are either a full-time live streamer or you’re on your way to becoming one.. Now, it’s just a check mark, some customization options, and more ways to make money, which, again, probably should have had access to the whole time.. It does not guarantee anything. But Twitch is taking advantage of the prestige it was before.

So, this Monstercat promo converts the long subtext to text: Affiliate Status and Partner Status mean nothing. It’s just a way to get streamers to do what Twitch wants. Before, that was pouring out. She now gives money to companies she has made deals with Twitch. Twitch’s business partners should, at a minimum, be happy.

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Kotaku reporter. Tunes: Twitch, Streaming, Computer Games. Writing a book on Live Streaming Devices titled « STREAMERS » to be published in the future by Atria / Simon & Schuster.

Learn. . . Sometimes I think of going live or creating a podcast or something, because God knows there aren’t enough straight white men with a hot vibe in that square. . . Then I see things like this (and almost every other move Twitch has taken) and I think « You know what, no, damn it. ».

Twitch, Monstercat, Affiliate Marketing, Live Streaming Video Games