World News – CA – WWE abandons Brock Lesnar brand

Following his loss at Wrestlemania 36, ​​Brock Lesnar’s WWE contract expired and he has not yet signed a new agreement

Last month, the United States Patent and Trademark Office revoked a trademark for the Brock Lesnar name after WWE failed to comply with a documentation request HeelByNaturecom confirmed

On 1/9, WWE applied for the name Brock Lesnar, used for entertainment services by a professional wrestler.The USPTO denied WWE’s application on 3/12, citing that WWE should provide Brock Lesnar’s written consent to proceed with the application Additionally, the USPTO office was having issues with some verbiage used by WWE in the repository

WWE had six months to provide written consent from Brock Lesnar which they did not provide.On 9/15 WWE’s filing was dropped and correspondence was sent to the company to confirm status on 02/10

To register a trademark that consists of or includes the name of a particular living person, including a first name, pseudonym, stage name or nickname, an applicant must provide a written consent personally signed by the named person

Accordingly, if the name in the mark does not identify a particular living person, the applicant must submit a statement to that effect (eg, « The name indicated in the mark does not identify a particular living person » )

The company encountered similar problems in 2016, which is why a new application was filed in 2020

WWE may attempt to appeal the decision, but must provide the reasoning behind the delay, as well as Brock Lesnar’s consent to go ahead with the app WWE has until 12/12 to to appeal

Brock Lesnar had two contracts with WWE, one as an in-ring talent and one for merchandise, both have expired WWE has since removed all Brock Lesnar merchandise from the WWE Shop

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Earlier this week, a restaurant worker in Medicine Hat, Alta. took a photo with Lesnar, who wears a new look

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Brock Lesnar, WWE SmackDown, Professional Wrestling