World news – California – McDonald’s introduces the MacPlant vegetarian meat alternative in 2021

The McDonald’s logo in Los Angeles, California, United States | a file
| Image source:
Reuters

On Monday, McDonald’s Corp. decided to launch a range of vegetarian meat alternatives called « Mac Planet » in 2021, including a pie that Beyond Meat later said it helped create

“Beyond Meat and McDonald’s have co-created a vegan pie which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in an email

Beyond Meat shares initially declined as much as 8% after McDonald’s announcement, but recovered to end a 4% drop after the vegan meat company said it had a role in creating the McPlant Pie and did not provide additional details

McDonald’s, which reported profits and revenues above the market for the third quarter earlier in the day, declined to specify which suppliers it will use in crafting its line of vegetable products.

Beyond Meat was the number one front runner as it tested so-called « P-Elite » burgers at nearly 100 McDonald’s locations in Ontario, Canada, earlier this year

“Vegan products represent an ongoing trend of consumers,” said Chris Kempczinski, CEO of McDonald’s, in a call with analysts, “It’s not a question of whether McDonald’s will go into vegetarian products, it’s a matter of time.”

Analysts, competing fast-food companies and plant-based protein producers are closely watching McDonald’s plans as it is one of the few national chains that still sell vegan meat burgers on a permanent basis

While other chains have begun offering vegan meat options, including Burger King, White Castle and Dunkin ‘Brands Group Inc from Restaurant Brands International Inc, the McDonald’s contract may be the largest and will put the vegan meat movement ahead and center in the mainstream To America

Under the McPlant product line, McDonald’s said it could offer products including burgers, chicken alternatives and breakfast sandwiches, which it expects to test in some markets in 2021

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McDonald’s, hamburger, vegan diet, beyond meat