World news – GB – Canadian telecoms company launches agricultural technology giant

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Fruitnet Media International and the World Citrus Organization have joined forces to organize the first-ever Global Live Citrus Conference, a hypothetical event that brings together major players from the global citrus industry to define and develop strategies to meet growing global demand.

Canadian telecom company Telus has launched an agricultural division that includes UK agricultural technology companies Muddy Boots and Hummingbird.

London-based Hummingbird works in partnership with the telecom giant while Muddy Boots from Herefordshire has been acquired, along with several of America’s most innovative agricultural technology companies.

Other Telus Agriculture acquisitions include US companies AFS Technologies, AGIntegrated, Agrian and TKXS, as well as Critical Agriculture and Canadian Farm..

Telus has also entered into an agreement to acquire Canadian company Feedlot Health Management Solutions under certain conditions.

The most recent acquisitions were by AFS Technologies, the global leader in sales and distribution solutions for the FMCG market, and Agrian, a management platform for precision, agronomy, sustainability, analytics and compliance..

“Telus Agriculture addresses the challenges of managing complex data for agriculture and agri-food by linking systems together in new ways,” said Francois Graton, President of Telus Agriculture.

“Connecting the value chain and building solutions that make digitalization convenient and valuable will help our customers increase industry-wide profitability while providing better, healthier products to consumers..

Telus added that the new agriculture division has been formed « to take advantage of advanced data systems and artificial intelligence to streamline operations, improve food traceability, and provide consumers with fresh and healthy foods ».

Ultimately, the group wants to improve food production and increase yields to feed a growing world population. By 2050, global demand for food supply is expected to increase by 70 percent, regulations and consumer demand are driving new data requirements for the agricultural industry..

Telus Agriculture currently supports over 100 million acres of farmland, supported by a team of more than 1,200 experts across Canada, the United States, Mexico, Brazil, the United Kingdom, Slovakia, Armenia, Germany, China and Australia.

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Telus, Canada, Agriculture, Telecommunications