World News – GB – Experian received app notice as ICO cracked down on data profiling


Brian Cassin, Managing Director of Experian, said: « We do not agree with the decision of the ICO today and we intend to appeal »

Experian PLC (LON: EXPN) has received an enforcement notice by the UK data regulator for violating personal data rules in the way its information is used for marketing purposes

Under the application notice, Experian will be obligated to substantially change the way it processes personal data

Experian has been ordered to stop using credit-derived data for direct marketing and to stop processing personal data that cannot be shown to come from GDPR compliant sources

Within three months, he should also set up an ‘at a glance’ illustration of how he uses people’s information and explain more clearly how it is used to create the profile of a person

The Information Commissioner’s Office (ICO) began its investigation in 2019, but said the complexity of the issues involved meant it had taken so far to make a decision

Brian Cassin, Managing Director, said: « We do not agree with the decision of the ICO today and we intend to appeal

« Basically, this is the interpretation of the GDPR and we believe that the ICO’s point of view goes beyond legal requirements

« This interpretation also risks damaging services that help consumers, thousands of small businesses, and charities, especially as they try to recover from the COVID-19 crisis »

Experian uses long-standing publicly and commercially available sources to build its marketing products, such as the edited voters list, UK census, and market research data, Cassin added

« We develop statistical models from data to derive useful information for businesses and public bodies so that they can operate more efficiently

« We do not track internet activity or collect actual consumer purchases, actual behavioral data or preferences, or any location tracking of individuals »

Cassin added that the companies hardest hit by the COVID-19 outbreak would be the hardest hit by the ICO’s decision, as 30% of marketing services revenue comes from the retail sectors, leisure, automotive and travel

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World News – GB – Experian Receives Enforcement Notice As ICO Crackdowns on Profiling data


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