World News – GB – PureGym accused of racism over slavery-themed Black History Month routine


PureGym outlets in Luton and Dunstable promoted a’ workout of the month ‘based on the Oscar-winning film ’12 Years a Slave’ with the slogan « Slavery was hard and so is it « 

The chain’s outlets in Luton and Dunstable shared the theme « Workout of the Month » with the tagline « Slavery was tough and it is too »

The gym said the routine was based on the movie ’12 Years A Slave ‘, the Daily Star reported

The gym shared a screenshot of the routine with the caption: « Entitled ’12YearsOfSlave’ (after the epic movie) this is our workout of the month designed by @mattsimpt to celebrate History Month blacks

« The twist at this is 1 rep of your first exercise, 2 of the second but before moving on to the third exercise which is also 3 reps you have to start at the beginning to continue AND this is how the workout goes. unrolls »

The diet also required gym goers to do a 100-meter sprint, push-ups and pistol squats

The gym came under heavy criticism after the post was shared on his Facebook page, before being deleted

One woman said: « Wow, just wow I’m dismayed that someone thought it was okay to post Pure Gym, I hope you saw and are taking appropriate action against it

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Another person added: « I don’t even know where to start on this one Bad, callous and horrible on every level

A third blasted: « I just wanted to recommend equality and diversity training, because your team clearly needs it »

Another commented: « ‘Slavery was hard and so is it’, disgusting use of human exploitation to promote a workout !?

« This is absolutely not the same, please apologize and ask the staff to do your research before you get a SO wrong reference »

The routine was based on the Oscar-winning film ’12 Years A Slave, directed by Steve McQueen

The heartbreaking film tells the true story of Solomon Northup, a black New Yorker who was kidnapped in 1841 and forced to work on a New Orleans plantation after being sold as a slave

After regaining his freedom following a legal battle, he returned to his family and wrote a memoir about his heartbreaking experience – on which the film was based

Throughout October, BlackHistoryMonth celebrates the incredible achievements and contributions of black people in the UK

A spokesperson for PureGym apologized for the statement and said their gym’s social channels are managed locally

In a statement, the national channel said: « PureGym apologizes wholeheartedly for a message released today by our Luton gym

« This post is completely unacceptable, has not been approved or approved by the company, and was deleted as soon as it was brought to our attention

« We take this issue very seriously and are urgently investigating how and why this post was published »

PureGym, PureGym Luton and Dunstable, exercise, Black History Month, 12 years of slave, African-American history

News from the world – GB – PureGym accused of Racism for Slavery Theme Black History Month Routine


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