PureGym outlets in Luton and Dunstable promoted a’ workout of the month ‘based on the Oscar-winning film ’12 Years a Slave’ with the slogan « Slavery was hard and so is it «
The chain’s outlets in Luton and Dunstable shared the theme « Workout of the Month » with the tagline « Slavery was tough and it is too »
The gym said the routine was based on the movie ’12 Years A Slave ‘, the Daily Star reported
The gym shared a screenshot of the routine with the caption: « Entitled ’12YearsOfSlave’ (after the epic movie) this is our workout of the month designed by @mattsimpt to celebrate History Month blacks
« The twist at this is 1 rep of your first exercise, 2 of the second but before moving on to the third exercise which is also 3 reps you have to start at the beginning to continue AND this is how the workout goes. unrolls »
The diet also required gym goers to do a 100-meter sprint, push-ups and pistol squats
The gym came under heavy criticism after the post was shared on his Facebook page, before being deleted
One woman said: « Wow, just wow I’m dismayed that someone thought it was okay to post Pure Gym, I hope you saw and are taking appropriate action against it
/ p>
Another person added: « I don’t even know where to start on this one Bad, callous and horrible on every level
A third blasted: « I just wanted to recommend equality and diversity training, because your team clearly needs it »
Another commented: « ‘Slavery was hard and so is it’, disgusting use of human exploitation to promote a workout !?
« This is absolutely not the same, please apologize and ask the staff to do your research before you get a SO wrong reference »
The routine was based on the Oscar-winning film ’12 Years A Slave, directed by Steve McQueen
The heartbreaking film tells the true story of Solomon Northup, a black New Yorker who was kidnapped in 1841 and forced to work on a New Orleans plantation after being sold as a slave
After regaining his freedom following a legal battle, he returned to his family and wrote a memoir about his heartbreaking experience – on which the film was based
Throughout October, BlackHistoryMonth celebrates the incredible achievements and contributions of black people in the UK
A spokesperson for PureGym apologized for the statement and said their gym’s social channels are managed locally
In a statement, the national channel said: « PureGym apologizes wholeheartedly for a message released today by our Luton gym
« This post is completely unacceptable, has not been approved or approved by the company, and was deleted as soon as it was brought to our attention
« We take this issue very seriously and are urgently investigating how and why this post was published »
PureGym, PureGym Luton and Dunstable, exercise, Black History Month, 12 years of slave, African-American history
News from the world – GB – PureGym accused of Racism for Slavery Theme Black History Month Routine
SOURCE: https://www.w24news.com
