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The Loose Woman from ITV teamed up with Nationwide for a campaign for Anti-Bullying Week that features smaller versions of the show’s panelists.
Two 30-second websites are launching today, featuring introducer Andrea McLean and interviewer Brenda Edwards, both of whom have spoken openly about being victims of bullying in the past..
Ads, created by ITV Daytimes Studios, feature child actors playing smaller versions of McLean and Edwards as they deal with hurtful and belittling notes of bullies. Then the two women appear as they are today, strong and flexible, to articulate a statement of defiance and solidarity.
Sue Walton, Commercial and Development Director at ITV Daytime Studios, said: “Loose Women have long championed discussions about fighting bullying, such as the award-winning ‘Lighten the Load’ campaign, which considered, among other things, what bullying can be. Impact on the mental health of children and adolescents.
The Nationwide Building Society supports the campaign and has linked the Diana Prize to fund 10,000 anti-bullying ambassador training to help build mutual respect and eliminate bullying in schools.
Added Paul Hipes, Advertisement Director at Nationwide: “Working with really loose women helps us extend this important message to the most important people, parents and grandparents, who we know are concerned about the fear of children being bullied at school..
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Loose Women, Andrea Maclean, Brenda Edwards, The National Building Society, ITV
World News – GB – ITV’s Loose Women and Nationwide partner for the anti-bullying campaign
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