The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse developers to provide practical guidance to IPG Mediabrands customers.
IPG Mediabrands and TikTok are working together to create a unique initiative for Lead a developer and content accelerator that aims to put brands at the heart of the culture. IPG Mediabrands and TikTok will jointly create a number of custom programs for IPG Mediabrands customers that will help them build an authentic presence on TikTok by leveraging the platform’s developer community. The two companies will form a bespoke Creator Collective and assemble a selection of forward-thinking and diverse developers who will provide hands-on guidance to IPG Mediabrands customers to ensure their content is culturally connected, inclusive and resonant with the TikTok community. « Creator Camps, » a quarterly meeting where developers provide IPG Mediabrands customers with strategic advice and feedback on their upcoming campaigns, is the first in the series. The Creator Collective forms the central pillar of a three-year global company between IPG Mediabrands and TikTok, focused on providing IPG Mediabrands agencies and clients with access to TikTok insights and training, first-to-market opportunities, resources and best practices as well as research and media testing opportunities.
« At TikTok, brands have the unique ability to become creators and storytellers by listening to the community and keeping their content up to date, » said Blake Chandlee, President of Global Business Solutions at TikTok Mediabrands and helping their customers capitalize on trends, create a steady stream of content that resonates with our community, and leverage the creativity and culture that make TikTok such an incredible platform. “TikTok and IPG Mediabrands are also committed to finding new ways to promote diversity. The two companies will work together to develop innovative, creative strategies that benefit nonprofits and nurture underrepresented communities on the platform. TikTok recently participated in Equity Upfront hosted by IPG Mediabrands. MAGNA.
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