World news – Lollback requests time for the role of GroupM CEO

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The former head of marketing plans to return to his customer-side marketing roots to take advantage of new professional opportunities.

Mark Lollback will take up his role as GroupM CEO at the end of this week after five years at the helm of WPP AUNZ’s media business take.

Lollback joined GroupM in April 2016 after serving as local and global marketing director for brands such as McDonalds, Unilever and ANZ Banking Group. In his role at GroupM, he was responsible for integrating the group’s agency portfolio such as Mindshare, MediaCom, Wavemaker and Essence, as well as debuting the addressable Finecast TV business.

In a statement, WPP AUNZ said it is now looking for a replacement. In the meantime, Ashutosh Srivastava, CEO of GroupM APAC, will oversee the local business.

Lollback said he was proud of his tenure at GroupM, but said it was time to explore new career opportunities. This includes working with a growing portfolio of startups he has invested in over the past few years and the growing number of former CMOs dealing with board members.

« I am very proud of what we have achieved at GroupM over the past five years and I leave the company in its rightful place as an iconic global brand with an enviable heritage in the Australian and New Zealand media landscape, » said Lollback.

« After working for some of the most respected multinationals and brands around the world for more than 30 years, I’ve decided it is time to get back to my heart and do customer-side marketing. I plan to work more closely with several innovative startups that I have invested in over the past few years and to use my experience and knowledge to take on independent board mandates. “

Lollback also thanked WPP AUNZ CEO Jens Monsees for his leadership during his tenure in the group. Monsees became CEO of the WPP AUNZ business in October 2019.

The news of Lollback’s departure amid a flurry of leadership and structural changes in the WPP business as early as 2021. This included the decision last month to combine the local Ikon and AKQA brands to offer a different type of media offering Market; a new, more focused structure for Ogilvy’s public relations business through the launch of the Ogilvy Australia Network; a new CEO, Thomas Tearle, for the VMLY&R business; and a new managing director, Dan Young, for the brand marketing division of opr Pulse.

WPP AUZ is currently being acquired by its largest shareholder, UK-based WPP PLC. That agreement was approved by the NSW Supreme Court this week.

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Ref: https://www.cmo.com.au

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