World news – Peroni Libera moves to F1 return with Aston Martin Cognizant


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Peroni Libera 0.0% – the beer brand’s non-alcoholic brand – has before the start of Formula 1 season 2021 announced a new multi-year partnership with the Formula 1 team Aston Martin Cognizant.

The multi-year contract provides that Peroni Libera will be served 0.0% at events in the entire global Formula 1 calendar , including in the Aston Martin Cognizant Formula 1 Team Motorhome at the Grand Prix at the most.

The Peroni Libera 0.0% logo will be presented to the world during the season, which will be unveiled on Wednesday 3rd March , occupy a prominent place on the 2021 Challenger car livery and team kits of the Aston Martin Cognizant Formula 1 team.

Peroni’s parent company, Asahi Europe & International, is committed to a 2030 stake % of your portf olios for non-alcoholic products.

Lawrence Stroll, Chairman of the Aston Martin Cognizant Formula 1 Team, said: “We are very pleased to welcome Peroni Libera 0.0% to the Aston Martin Cognizant Formula 1 family and we are delighted that two such great brands will be partnering from the start. Martin’s historic return as a team entry into the top tier of global motorsport after 61 years of absence.

« This partnership is another boost for the team ahead of the new season and an opportunity to bring two well-known brands together on a unique journey in Formula One. « 

Richard Ingram, Global Brands Director at Asahi Europe & International, added: » This is a milestone for Peroni Libera ( 0.0%) and an opportunity to bring our alcohol-free beer brand Peroni Libera (0.0%) to consumers via the Formula 1 platform.

« Through the partnership with the Aston Formula 1 ™ team M. artin Cognizant, we believe we are creating an alliance of two iconic brands with fantastic synergies in terms of style, heritage and passion. « 

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