World news – Sabio changes for the Salesforce partner make positive


It would be almost unusual if the week didn’t start with signs of further consolidation in the channel, and Sabio has taken the momentum with a step to pick up the positive again.

For customer experience specialist Sabio, the acquisition should from a respected platinum Salesforce partner, makepositive expand its ability to help users, especially those looking to improve one-on-one engagement with customer relationship management (CRM) systems.

The terms of the contract were not disclosed, but Makepositive consists of 180 employees working in offices in London and Manchester and a development center in India. The workforce includes 120 Salesforce accredited consultants and a customer reference list with well-known names.

“With AI (artificial intelligence) and conversational technologies now handling many routine CX (customer experience) requests, contact center consultants are handling a larger proportion complex customer interactions. This has increased the complexity of the consultant desktop and increased the need for supportive human service solutions that provide consultants with real, real-time digital support, « said Jonathan Gale, CEO of Sabio Group.

 » Salesforce is a driving force in this area as traditional contact center technologies merge with the loyalty center market. Acquiring Makepositive and deploying its proven design, implementation and maintenance capabilities across multiple Salesforce clouds in Sabio Group is an important and timely step, ”he added.

Makepositive CEO Mark Richards revealed optimistic and pointed out that the company could offer its customers more if it was part of a larger company.

« Sabio will be instrumental in helping makepositive increase its footprint and capitalize on the growing demand for solutions that are exceptional Deliver customer and employee experiences, « said Matt Cooksley, chief operating officer of makepositive. “For the past 10 years we have focused on becoming a leading independent Salesforce consultancy in the UK. We now look forward to expanding this journey with Sabio to increase the reach and depth of our customer offerings. “

The deal was also pulled up by Salesforce. Leon Mangan, Senior Vice President Alliances and Channels for Europe, Middle East and Africa (EMEA) and Latin America (LATAM) at the vendor said, “Salesforce is investing in growth in the UK and our partner ecosystem is a key driver behind it. It’s great that makepositive, a leading UK Salesforce consulting partner, is taking its business to the next level as part of the Sabio Group. “

The announcement that Sabio is acquiring in the channel will remind many of his track record on that front. The company, which is supported by Horizon Capita, has a list of growing acquisitions that already includes:

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Related Title :
Sabio Acquires Top Salesforce Partner in Great Britain
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