World news – The Repco Supercars Championship signs up for Taboola’s content recognition tools

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Repco Supercars Championship has signed a new three-year partnership with Taboola to add content recommendations to its digital offering. This came after the content department of cinema and outdoor company Val Morgan announced a multi-year partnership with the recommendation provider to improve activation options on its digital platforms.

As part of the Repco Supercars Championship partnership, the Supercars digital platform, Supercars.com, Taboola content recommendations added to drive audience engagement, sales and online traffic. In particular, the website will include Taboola’s content recognition platform, as well as Taboola article and video feeds. The Supercars website also uses the Taboola video feature to encourage motorist engagement.

« We want to offer car enthusiasts a platform that enables supercars to connect with them in meaningful ways in order to build a long-term digital relationship, » said Adam Singolda, CEO of Taboola.

« Premium publishers and content creators offer tremendous opportunities to build those personal relationships with their visitors by delivering bespoke, targeted content that drives the user to learn more. »

Last month, Taboola and Val Morgan Digital (VMD) also confirmed a contract in which the cinema operator’s content department uses the Taboola suite of products to optimize user engagement and loyalty and increase sales . VMD will use the feed, video and newsroom products from Taboola in its digital portfolio, which includes its own and operated film, wellness and sustainability website The Latch as well as the local editions of the food site Thrillist and the lifestyle platform for Women belong to Popsugar Australia. VMD operates the latter through its partnership with the US-based group Nine Media.

The feed is similar to scrolling through social networks and encourages visitors to stay on a website by providing them with more content, including articles and videos.

VMD is working as its business grows to build a branding stable that fosters curiosity, influence and impact, and the content deal is an integral part of that, said its managing director Brian Florido.

« What we did was deliberate and intentional, with each of our brands offering something different to the reader while complimenting our Val Morgan cinema and out-of-home networks, » he said.

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