The nonprofit marketing group ran a polio vaccine campaign in the 1950s. A $ 50 million ad flash is now being worked on to address concerns about upcoming treatments.
With coronavirus cases rising and communities returning across the country, a marketing spurt is underway to convince skeptical Americans to self-immunize once vaccines are ready.
The federal government that has sent mixed messages about a pandemic that has hit more than 250 nationwide. Caused 000 deaths is not citing the prosecution. Instead, the private sector is supporting a planned $ 50 million campaign to convince people to protect themselves at a time when surveys have shown that more than 40 percent of American adults do not trust a possible vaccine.
The Ad Council, a nonprofit advertising group, made similar efforts in the 1950s when it urged Americans to get vaccinated against polio. The Covid-19 vaccination surge will be one of the largest public education crusades in history, the group said. On Monday, the Ad Council will announce the new campaign and begin testing messaging. In the next year, public notices will be made through radio waves, publications and social media when vaccines are expected to be approved and made available to the public.
The White House has worked with the Ad Council on previous public health efforts but is currently not involved in it.
« Frankly, this is the biggest public health crisis we have ever faced and we have no time to waste, » said Lisa Sherman, the group’s executive director. « We’re working ahead of time so we’re ready to go as soon as these vaccines are found to be safe and approved by the right people. « . â ????
While pharmaceutical companies Pfizer and Moderna have announced promising updates to the vaccines they are developing, President-elect Joseph R. . Biden Jr. . has accused President Trump of having concerns about the safety of potential vaccination efforts. The sentiment against vaccines has been growing for decades, partly due to a backlash against pharmaceutical companies.
Fifty-eight percent of American adults said they were ready to take a coronavirus vaccine. This was the result of a Gallup poll conducted between October. 19 and Nov. . 1. Another poll conducted last month by Ipsos and the World Economic Forum found that 85 percent of Chinese adults, 79 percent of British adults, and 76 percent of Canadian adults planned to be vaccinated, compared with 64 percent of Americans.
The Ad Council has joined a coalition of experts known as the Covid Collaborative. She concluded from her own poll that only a third of Americans plan to get a vaccination.
Researchers at the University of Pennsylvania conducted a study during a measles outbreak last year and concluded that « a relatively high number of people are at least somewhat misinformed about vaccines ». often expressing false beliefs about the treatments ???? Association with Autism and Toxins. The researchers also found a correlation between belief in vaccine misinformation and lack of trust in medical authorities, as well as exposure to material about vaccines on social media.
Steve Danehy, a Pfizer spokesman, said in an email that educating the public about the need for vaccination and the rigorous process by which vaccines were developed is vital. â ????
Public messaging campaigns can help convince people to act on a health crisis. For example, travel advisories kept many pregnant tourists and business travelers away from areas struggling to contain the Zika epidemic in 2016.
The marketing plan for a coronavirus vaccine needs to convince people that treatment is safe, effective, and provide practical directions on where to get vaccinated and how to make appointments, said Dolores Albarracin, professor of psychology, economics and Medicine at the University of Illinois at Urbana-Champaign.
« If you don’t introduce information about how vaccination can be obtained, a favorable attitude will not lead people to the vaccination site. » She said. Without an understanding of the psychological and socio-structural processes that lead to vaccination, it will be difficult to get the 47 percent of people who do not want to vaccinate. â ????
Research by the Covid Collaborative suggests that fewer than 20 percent of black Americans believe a vaccine is safe or effective. Many respondents said they had little confidence in the government’s ability to advocate their interests or cited suspicions due to past ethics violations, such as the infamous Tuskegee study of syphilis infected black men were found but not treated.
« In these high-risk communities disproportionately affected by Covid, it’s a great, great confidence-building exercise from the ground up, » said John Bridgeland, a co-founder and director of the Covid Collaborative. They trust their doctors, their pharmacists, and that’s why we have to be very local to have trustworthy messengers. â ????
Mr. . Bridgeland said work on fighting the virus was a « historic moment ». that required going beyond our political divisions and the difficulties that have undermined confidence in our government. â ????
« Our job as a country is to increase the intake of the vaccine so that Americans can actually be involved in their own recovery, » he said.
Vaccine, Influenza Vaccine
World News – UK – Ad Council Challenge: Convince Skeptics to Believe in Covid Vaccines
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