In a year like no other, U. . S.. . Buyers supported the small businesses in their communities on Jan.. November and did American Express? 11. Small Business Saturday, one of the biggest shopping days of the holiday season. American Express 2020Small Business Saturday Consumer Insights Survey Results Show That Total Projected Spendings Are Below U.. S.. . Consumers shopping at independent retailers and restaurants on Small Business Saturday hit an estimated $ 19. $ 8 billion out of $ 19. 6 in 20191.
The survey also shows the widespread awareness the Small Business Saturday movement has generated among consumers since American Express launched in 2010. 97% of customers recognize the positive impact they can get from making small purchases, and 85% say doing so encourages friends and family to do the same. The Small Business Saturday movement has grown into a year-round global campaign to support small traders. Earlier this year, American Express helped drive spending for small businesses by donating more than $ 200 million through the company’s largest global Shop Small® campaign22.
With so many consumers choosing to shop online, social media recommendations for small businesses became even more important this holiday season. New research released by American Express earlier this month found that corporate social media endorsements can be valued at an average of $ 197 billion for the United States. S.. . Small business economy 3. Many small businesses have focused on selling online or through social media platforms to stay connected with customers throughout the pandemic. These efforts seem to have paid off. 56% of small business Saturday shoppers said they shopped online with a small business that day. an increase of 43% in 2019. In addition, small business owners have launched a variety of freebies and special offers for consumers. This is a smart strategy as 43% of consumers said they took advantage of special offers or promotions from small businesses that day.
American Express has also launched a social media campaign to inspire consumers to recommend their favorite small businesses on their social media feeds in order to further increase the impact customers can make from small purchases amplify.
The results have been encouraging. More than half of Americans who shopped small that day said they supported a small business through social media. Either by recommending their favorite small businesses on social media, or shopping at a small business because they saw it on social media. Hundreds of thousands of people joined the conversation, calling out their favorite small businesses, exchanging promotions and activities, and encouraging people to make small and more purchases on Facebook, Instagram, and Twitter through #ShopSmall, #SmallBizSat, and / or #SmallBusinessSaturday.
With small businesses in need of our help more than ever, American Express is encouraging consumers to keep posting their favorite small businesses on social media and making small purchases throughout the holiday season. Consumers can find Amex-accepting small businesses in their community throughout the holiday season using the Shop Small Map and use #ShopSmall to search their social media for recommendations from other large small businesses to shop safely online, on the roadside, or in-store.
American Express is a globally integrated payments company that provides customers with access to products, insights, and experiences that enrich lives and drive business success. Learn more at americanexpress. com and connect with us on Facebook. com / americanexpress, instagram. com / americanexpress, LinkedIn. com / company / american-express, twitter. com / americanexpress and youtube. com / americanexpress.
Key links to products, services, and corporate responsibility information: Fee and Credit Cards, Business Credit Cards, Travel Services, Gift Cards, Prepaid Cards, Merchant Services, Accertify, InAuth, Corporate Card, Business Travel and Corporate Responsibility.
The 28. November is the annual Small Business Saturday, proudly endorsed by American Express. Small Business Saturday was launched by American Express in 2010 in response to small business owners to support the diverse local businesses that create jobs, stimulate the economy and improve neighborhoods across the country. most urgent need: win more customers. Find out more at and connect with us at ShopSmall. com, instagram. com / shopsmall, Facebook. com / SmallBusinessSaturday.
Shop Small is an international movement that supports small, independent businesses and draws attention to the valuable and clear contributions they are making to their communities and the economy. Shop Small celebrates small businesses that range from retail stores and restaurants to gyms and salons and everything in between. The Shop Small movement was spurred by widespread participation in Small Business Saturday, a day founded by American Express in the United States in 2010. S.. . This national holiday shopping tradition is geared towards celebrating small businesses and driving more customers through their doors on the Saturday after Thanksgiving. Find out more and connect with us on ShopSmall. com, instagram. com / shopsmall, Facebook. com / SmallBusinessSaturday.
American Express 2020 Small Business Consumer Insights Survey on Saturday was conducted by Teneo on behalf of American Express. The study is a nationally representative sample of 2. 572 U. . S.. . Adults over 18 years. The sample was collected using an email invitation and an online survey. The study collected self-reported data and does not reflect actual earnings or sales. It was published anonymously on Jan.. November 2020. The survey has an error rate of / – 2. 0% at a confidence level of 95%. Projections are based on the current U. . S.. . U. census estimates. . S.. . adult population aged 18 and over.
1 American Express 2020 Small Business Consumer Insights Survey on Saturday was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). . The study is a nationally representative sample of 2. 572 U. . S.. . Adults over 18 years. The sample was collected using an email invitation and an online survey. The study collected self-reported data and does not reflect actual earnings or sales. It was published anonymously on Jan.. November 2020. The survey has an error rate of / – 2. 0% at a confidence level of 95%. Projections are based on the current U. . S.. . U. census estimates. . S.. . adult population aged 18 and over.
2 Our commitment of more than 200 million. USD sponsored a card member offer and related marketing campaign to encourage American Express card members in select countries around the world to make small purchases in their local communities and online.
3 Based on an average of the estimated percentage of sales generated from positive feedback on social media as reported by small business owners surveyed in the American Express Shop 2020 Small Express study, and based on the macroeconomic Effects of U were extrapolated. S.. . Consumer-centric small business, as reported in American Express Small Business’ 2018 Economic Impact study.
American Express, Small Business Saturday, Small Business
World News – GB – American Express ?? 11. Annual Small Business Saturday® hits a record high at an estimated $ 19. 8 billion reported expenses
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