World News – United States – Bentley Motors is re-imagining the future of the luxury mobility experiences with Salesforce


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Salesforce, the global leader in CRM, announced that Bentley Motors, a UK luxury automotive company, will deploy Salesforce cloud solutions to meet their needs and employees will get a 360-degree view of customers – A liaison between Bentley Motors’ sales, service and marketing organizations to offer customers a personalized white glove experience.

Bentley Motors, which has been making cars for the second century, continues to innovate while continuing its commitment to sustainability. An all-electric line up to 2030 was recently announced. Bentley Motors doesn’t just develop its products and supply chain. It’s changing the way it interacts with a new generation of customers around the world who are environmentally conscious. Nowadays, digital is quickly becoming a central topic for companies. Therefore, highly personalized digital services are essential to building closer relationships with potential and existing customers.

As automakers focus more on direct customer relationships accelerated by the pandemic, they need a single source of truth that brings together customer and vehicle data. Bentley Motors has integrated a number of Salesforce solutions to make its 4th. To provide this 360-degree view in more than 60 markets to 000 employees to deliver:

PR Newswire, a Cision company, is the world’s leading provider of multimedia platforms and distributions that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers use to address key audiences. Pioneering the commercial news distribution industry over 60 years ago, PR Newswire now offers end-to-end solutions for creating, optimizing, and targeting content – and distributing and measuring results. Combining the world’s largest multi-channel and multicultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of companies around the world. PR Newswire serves tens of thousands of customers from offices in the Americas, Europe, the Middle East, Africa and the Asia Pacific region.

Salesforce, Bentley Motors Limited, Customer Relationship Management, NYSE: CRM, Automotive

World News – United States – Bentley Motors is re-imagining the future of luxury mobility experiences with Salesforce
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