World News – US – John Malone says broadcasting will be dominated by platforms like Apple, Amazon and Roku

Liberty Media chief John Malone told CNBC that Amazon, Apple or Roku could dominate the crowded broadcast space due to their ability to expand globally.

“I think these global platforms are going to be very powerful,” Malone said in an interview aired Thursday with David Faber of CNBC. Billionaire Media Qutub added that most of the products they manufacture will be sold in bulk through these transportation systems.

“The consumer will not want to purchase from a large number of subscription services. They will tend to go to one suitable supplier. Increasingly it looks like this will be, you know, Amazon . . . Or it would be Apple, or it would be Roku. Or it could be Google’s efforts. « .

As consumers continue to cut the umbilical cord in favor of broadcasting, space has become increasingly competitive and the struggle for subscribers continues to rage.. The largest letter is U. s. Media companies, including Disney, NBCUniversal from Comcast, and Warner Media from AT&T have launched their broadcast services while the entertainment world is being disrupted by tech giants like Apple and Amazon..

Malone said Amazon and Apple provide « very high quality services » and cater to consumers, while Roku, which aggregates content on its platform, is well positioned for long-term growth.

“I think people who own platforms in addition to content, only platforms, like Roku, are very well positioned to build a profitable global company in the long term,” Malone said.

“Because of their size and power in the market, they are in a position to crush competitors or even engage in parallel business and create chaos.. I don’t see anything that is likely to slow her down.  ».

The media mogul believes it will be difficult for the cable industry to catch up with other big players direct to consumers who are rapidly expanding globally.

“I think the cable industry is U. s. The cable industry, kinda missed the boat for being able to be the direct provider to the consumer in the video space, « said Malone.. Never say no, and never say it’s late, but the charter size or Comcast scale is small compared to Amazon’s or Apple’s scale. Malone built the TCI cable empire in the 1970s before selling it to AT&T in 1999 for roughly $ 50 billion.

Disney’s Live Streaming Service blew up expectations prior to its first year of 73. 7 million subscribers. Cable networks operating income declined 7% year-over-year in the last quarter amid lower results in ESPN.

NBCUniversal’s new Peacock Streaming Service has reached nearly 22 million subscriptions. The service, which offers both free and paid options, got 10 million subscriptions when Comcast reported its latest earnings in July.

“These things are universal. And the cable guys we’re talking about are a subset of U. s. Malone said. « I don’t see how at this stage they can catch up with the scale to be able to position themselves to be this strong in terms of entertainment content distribution. ».

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John C.. Malone, Liberty Media Corporation, Devaluation, and CNBC