World News – US – More is at stake for Metro Detroit small businesses trying to survive the pandemic

DETROIT – Small Business Saturday is here and the stakes for local businesses in the pandemic are higher than ever.

The state has launched a new « Support Local » campaign to help Michigan businesses weather the winter.

The Michigan Economic Development Corp. . If Michiganders moved every tenth purchase from large stores to local businesses, it would pump more than a billion dollars into the economy and more than 10. Create 000 jobs.

« We are a sportswear company. We specialize in custom uniforms, all sports like basketball, soccer softball, but we also have our own clothing brand, « said Ferguson.

He’s preparing for Small Business Saturday, but he knows things will be different this year.

« Obviously, that type of corona-sinking traffic slowed traffic, » Ferguson said.

« More than 40% of Black Small Businesses closed this year due to COVID-19, » said Marketing Manager Racheal Hawk on Facebook. “Knowing this, we felt compelled to help. ”

That’s why they launched the Buy Black Friday campaign, which encourages people to buy « Buy Black » and « Buy Small » every Friday in November. However, this initiative will be extended to the Small Business Saturday.

« Buy on your social media so you can post with #BuyBlackChallenge or on Facebook or Instagram. Use the Buy Black sticker, « said Rachael Hawk.

« 12TH and Viv is a luxury candle and skin care line that I created about 5 years ago, » said Darian Cook at 12th and Viv.

Cook said her online company was partnered with her mother. It started with her love for candles and skin care. She is also preparing for the Small Business Saturday.

« Small business Saturday is super important, » said Cook. “It definitely supports the small businesses. it keeps us coming. ”

Cook said 2019 was a slow year for her and she feared 2020 would be the same due to the pandemic, but she said things were doing the opposite. Her sales increased and she hopes this trend will continue on Saturday.

12th and Viv are offering a 20% discount on all goods on Small Business Saturday. They also offer free shipping for Cyber ​​Monday. Further information can be found on the official 12. and Viv website here.

Moneyball Sportswear offers 20% off all items in store and online. Classic hoodies are two for $ 65. There’s a deal with all socks. Buy one and get a 50% discount. For more information, please visit the official Moneyball Sportswear website here.

It’s been a tough year for local businesses. So let’s meet at #SupportLocal this Christmas season. We’re collecting a list of unique gift ideas for sale in your favorite stores and businesses. Below is our second set of ideas shared by readers like you. Take a look at the list, then add your own ideas using the form below. Sign up for our Vote 4 the Best “Shop Local” e-mail catalog.

Larry Spruill Jr. . joined the Local 4 News team in January 2018. He previously worked at WJAX in Jacksonville, Florida. Larry grew up as a military child because his father is a retired United States Air Force chief.

Detroit Metropolitan Area, Small Business, Small Business Saturday