World News – USA – Small Business Saturday is next week – here’s how to give back to local businesses

While large retailers like Amazon and Target are getting month-long vacation deals, consider paying those up and shopping for gifts small for years since your spending can make a big difference to a small business owner.

About three in four (75%) small business owners said they need vacation spending to get back to normal in order to stay in business in 2021, and nearly half (46%) said they needed above-average spending American Express Shop Small Impact Study.

Fortunately, there are simple steps you can take to help local businesses like:. B.. participation on 11. Amex’s Small Business Saturday®. November this year takes place.

Buying gifts from a local store is more important than ever as many businesses have closed this year due to the coronavirus and lost sales.

To stay open during the pandemic, the majority (92%) of small business owners have changed their business practices, including:

Not only do these changes help keep the business alive, they also make your shopping experience easier and safer.

If you are in-store shopping this holiday season, consider contactless payments whenever possible. This could include adding your card to a mobile wallet like Apple Pay or using a credit card with contactless capabilities. American Express cards are contactless, e.g.. B.. the Blue Cash Preferred® Card from American Express and the American Express® Gold Card.

To shop small, visit the Shop Small Map to find small businesses near you.

You can even help local businesses without spending a lot and choosing to post on social media. The study found that the majority (78%) of small business owners say that positive feedback on social media is a major driver for businesses and that social media promotions can be valued at an estimated $ 197 billion in the US. S.. . Small business economy.

The next time you want to do some shopping, be sure to visit your local business. whether online, in person or via contactless services? and share your experience on social media. These simple steps can help local businesses recover and stay in business through the New Year.

Small Business, Small Business Saturday, Holiday