World news – West Ham United and Trustly seal the banking partnership


Ted Orme-Claye

February 26, 2021
Europe, Soccer, Latest News, Sports Betting, UK

Comments Off on West Ham United and Trustly seal the banking partnership

The Premier League football club West Ham United FC has named the online platform Trustly as its official global open banking partner.

As a result of the agreement, the Stockholm-based banking services provider will be pitched side signage in Hammers’ London Stadium to achieve brand awareness.

The East London Club has a large following both in the UK and internationally and is currently on Forbes’ list of 20 Most Valuable Clubs. He offers Trustly extensive marketing and advertising opportunities.

« At West Ham United, innovation is key to everything we do and we are excited to partner with Trustly, an organization that enhances the speed, simplicity and security of payments redefined by their own products, « noted Nathan Thompson, Commercial Director of West Ham United.

Open Banking has grown rapidly in the UK and has been in the country for over three years.

According to the Open Banking Implementation Entity (OBIE) 2.5 million UK bank customers connect their accounts to trusted third parties, up from a million in January 2020.

As an initiative, Open Banking enables Trustly to offer its account-to-account payment solution on the UK Market and gives merchants the opportunity to offer customers a preferred payment method.

« Trustly is excited to partner with West Ham United, the legendary London club in the Premier League « , commented Johan Nord, Chief Business Officer of EMEA at Trustly.

 » This partnership comes about as the introduction of open banking in the UK is growing enormously. We are overjoyed to combine the worlds of football and payment solutions and look forward to working closely with West Ham throughout this multi-year partnership. “

Trustly was founded in 2008 and currently serves over 8,100 merchants connected to 525 million customers and 6,300 banks in 30 countries. The company processed over $ 21 billion in transitions worldwide in 2020.

Ciaran O’Malley, vice president of partnerships at Trustly, spoke to SBC in November 2020 about the company’s rapid growth over the year, such as the launch of its Scan N Play solution and the success of its Pay N Play online banking platform. and agreements with casino and sports betting operators.

Tags Ciaran O’Malley Forbes Stadium Johan North London Nathan Thompson Open Banking Implementation Entity (OBIE) Premier League Trusted West Ham United FC

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