Amazon is not transparent to the weekend audience of Coming 2 America, the Eddie Murphy comedy sequel that the streamer raised for $ 125 million in October and that we first told you about. Rather, they made a statement referencing The Digital Entertainment Group / Screen Engine / ASI’s VOD weekend leaderboard, which includes streaming, PVOD, and VOD feature titles claiming the comedy sequel be number 1 and even hit Paramount’s first weekend stream of The SpongeBob Movie: Sponge on the Run. Oddly enough, Screen Engine / ASI’s table doesn’t even list the weekend results for Disney’s Raya and the Last Dragon.
Instead of reporting millions of viewers over the weekend, Amazon claims that Coming 2 America is the # 1 opening weekend of a streaming Movies in 2021 and the # 1 weekend of a streaming movie in the past 12 months after the pandemic. In the meantime, studios and theaters are trying to get the theater business back to normal and are generally transparent on Sunday mornings when it comes to how much their films grossed over the weekend.
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Jennifer Salke, director of Amazon Studios, said in a statement: “The Zamunda royal family has arrived and audiences around the world have welcomed them enthusiastically! The premiere of Coming 2 America far exceeded our wildest expectations. It is clear that a whole new generation of fans has joined the enormous loyal fan base that already adored the magical world cemented both existing and new by the global phenomenon Eddie Murphy, the incredibly talented film crew, and the hilarious all-star cast Legends was created. Coming 2 America is the entertaining, solemn, fleeting comedy film for the comfort of the world audience. “
Amazon, which is announcing 150 million Prime subscribers worldwide, also secretly commented on its award winner Borat Subsequent Moviefilm’s first weekend hit in October, exclaiming that » tens of millions have seen « whatever that means.
To be fair, competing streamers AppleTV, Hulu, Peacock, and HBO Max don’t give their movie and TV series viewership numbers.
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